AVOD platform Xumo has announced the addition of ABC News Live to its channel lineup.
“There couldn’t be a better time to bring in ABC News Live,” said Stefan Van Engn, senior vice president of content and programming for Irvine, California-based Xumo, noting that the ramp of the 2020 national election has “peaked the national interest levels of the U.S. right now as it relates to news.”
Xumo’s news channel lineup already includes CBSN, NBC News Now, Cheddar and Newsy.
Since July, Van Engen said, Xumo has seen a 10% monthly increase in news viewing among its audience.
The Xumo app has already been available natively to users of Comcast’s IP-based Xfinity Flex platform. In addition to the set-tops of the largest pay TV operator in the U.S., the Xumo app also lives natively within T-Mobile’s TVision pay TV service.
Meanwhile, Xumo is expanding the reach of its app to 10 Android TV-powered devices, including Sony smart TV models, Nvidia Shield, and Xiaomi Mi Box. The new partnerships increase the availability of Xumo in the U.S. to over 30 different devices, including Roku and Amazon Fire TV.