AVOD platform Xumo announced renewal of its agreement to integrate an enterprise version of its streaming service onto LG smart TVs in the U.S. and Canada.
The Irvine, California-based streaming company’s service is also now powering the LG Channels platform in France, Germany, the UK, Spain, Italy, Brazil and Mexico.
LG’s so-called “Channel Plus” platform, which includes Xumo’s enterprise service, is available on webOS-enabled 2012-2018 LG smart TVs. It has been rebranded for 2019 LG smart TVs as “LG Channels.” It’s currently available in 45 million U.S. households.
Xumo has powered Channel Plus for the last three years, offering 180 free-to-consumer, curated channels across 12 programming genres. Hours streamed on the service have been increasing at a clip of around 10% a month, Xumo said.
“Our initial and ongoing partnership with LG has laid the groundwork for Xumo to deliver what has become the next generation of television programming,” noted Colin Petrie-Norris, CEO at Xumo, in a statement. “We’re thrilled to continue powering a wealth of streaming content to not only existing Channel Plus viewers in the U.S. and Canada, but to consumers the world over who demand wide choice and premium, live and on-demand streaming entertainment.”