Xumo, an aggregator of ad-supported OTT video for smart TV and mobile platforms, has expanded an agreement with Jukin Media that will set the debut of two more channels on Xumo: The Pet Collective and People Are Awesome.
They said the two brands, which will launch of Xumo this week, represent more than 8 million followers and 325 million monthly views.
The addition of People Are Awesome and The Pet Collective (The Pet Collective is a joint venture of Jukin Media and Freemantle Media) follows Xumo’s recent launch of Fail Army, another Jukin property, on its smart TV platform. They timed the announcement with VidCon (June 23-25) in Anaheim.
Xumo noted that it will also show off its smart TV platform and unveil its new iOS mobile app at VidCon.
Xumo said it reaches nearly 20 million devices in the U.S. via native smart TV app integrations/partnerships with LG, Vizio, Panasonic and Funai Electric, which makes Sanyo-, Magnavox- and Philips-branded TVs in North America.
Other announced content partners for Xumo’s platform include Time Inc., Condé Nast Entertainment, Bloomberg, Reuters, The Wall Street Journal, BuzzFeed, PopSugar, Mitú Network, Machinima, TYT Network, Reuters, Field & Stream, PBS Digital Studios, Mashable, Network A, Fandor, Outside Television Shorts, Bonnier, Saveur, Cycle World, and The Onion.