Yahoo! gained another foothold in the mobile world, striking a multiyear agreement to have its Internet-service software pre-loaded on Motorola cellular handsets.
Under the deal, Motorola will load Yahoo!’s Go for Mobile suite of software onto handsets distributed worldwide starting in the first half of 2007. Consumers who buy those phones will have access to Yahoo! Mail, Yahoo! Search, Yahoo! Address Book and Yahoo! Local features packaged into a single application.
The software deal stems from a joint development alliance forged between the handset maker and the Internet-service provider in July 2005. The two companies will jointly market the Yahoo!-enabled phones through their marketing channels.
"Consumers are no longer tethered to just accessing the Internet on their desktop computer, so we are bringing the best of Yahoo!'s services to the device they always have with them and use multiple times every day -- their mobile phone," said Marco Boerries, senior vice president of Yahoo!’s Connected Life unit.
"Together, Yahoo! and Motorola are making it easier than ever before for consumers to seamlessly access their favorite Web services, information and content across both their personal computer and mobile phone," he added.