Yahoo Shutters ‘Screen’ Streaming Service

Ambitious Video Strategy Had Gotten Too Costly
Author:
Updated:
Original:

Yahoo has shut the window on digital video hub Yahoo Screen.

Yahoo Screen debuted as a video-sharing service in 2006. Yahoo’s video properties have been moved to relevant digital magazines on the site.

Digital video has been a priority for president/CEO Marissa Mayer, with Yahoo seeking to compete with Netflix, YouTube and other digital video outfits. It picked up canceled NBC sitcom Community and hired Katie Couric to bring her brand to the web world.

Yahoo also dabbled in original series with Sin City Saints and Other Space.

Read more at broadcastingcale.com.

Related