Yankee: Internet VOD Needs Help


Internet video-on-demand providers should partner with broadband-service
providers and device manufacturers and think about sending content to TV screens
in order to be successful, according to a new report from The Yankee Group.

Some 40 percent of consumers believe there is no relevant video content
online for them to watch, while another 20 percent said they had trouble finding
content. And only 4 percent of broadband users said they were 'very interested'
in paying $3.95 to download a movie.

'Forms of video other than movies may be better suited for Web delivery,'
Yankee concluded.

Still, broadband homes were heavy users of games and music sites. Yankee
found that 60 percent of broadband homes play games online, 49 percent download
music and 46 percent listen to Internet radio.

The corresponding figures for dial-up homes were 33 percent for games, 40
percent for music downloads and 21 percent for Internet radio.

Yankee found that 26 percent of consumers were willing to pay for a
music-download service.