Yankees, YES Bombing Rivals - Multichannel

Yankees, YES Bombing Rivals

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The New York Yankees may not be playing their best baseball of late, but many
people are tuning in the Bronx Bombers on Yankees Entertainment & Sports
Network.

During the May sweeps period from April 24 through May 21, YES executives
said the network averaged a 3.6 household rating for 25 Yankees Major League
Baseball games within the New York DMA.

That marked an 84% improvement over the 1.9 YES averaged during the
corresponding period last year.

In primetime, YES averaged a 2.06 rating versus a 0.54 for Madison Square
Garden Network and a 0.52 for Fox Sports New York, its regional-sports-network
rivals in the Big Apple.

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