Three weeks into its inaugural season, Comedy Central's outlandish Crank Yankers
is calling up ratings performances strong enough to merit a potential return engagement next year, network officials said.
The series — in which puppets depict prank telephone calls made by several well-known comedians — has averaged a 1.1 rating since its June 3 premiere, despite stiff competition from both cable and broadcast networks, Comedy executive vice president and general manger Bill Hilary said.
In its first two weeks, the show was pitted against the National Basketball Association's June 3 Game 7 playoff game between the Los Angeles Lakers and Sacramento Kings and Game 3 of the NBA Finals on June 10, between the Lakers and the New Jersey Nets.
Last week, the show was up against USA Network's The Dead Zone, which set a series-premiere ratings record with a 4.7 mark.
The show's early performance will certainly provide a boost to Comedy Central's stagnant primetime ratings. Those numbers were down 17 percent in May, from a 0.6 last year to a 0.5 in 2002.
Importantly, the show — produced by The Man Show
hosts Jimmy Kimmel and Adam Carolla — is averaging a 0.9 rating within the network's 18-to-49 adult demographic.
"Each week the show has built upon the audience for its lead-in (The Man Show) by 23 percent," Hilary said. "It's a slow burner, but it's beginning to find an audience and it continues to improve week to week."
The show's ratings popularity isn't contained to just Sunday nights. Hilary said the Wednesday-night repeat is retaining 90 percent of the viewers for the network's signature series, South Park. That's the highest retention rate of any original network show that's aired in the 10:30 p.m. time slot, including The Man Show,
The show has performed well despite mixed reviews from television critics, which actually may have worked to the show's advantage.
With very little middle ground — either critics liked it immensely or despised it — Hilary said viewers may have been forced to sample the show and draw their own opinions.
If the show continues to average a rating greater than 1, it will most likely return for a second season, said Hilary. Comedy ordered 10 episodes for the initial run.