Yanks-Rangers: TBS Connects With Cable-Best LCS Game One 8.1 Million Watchers


The New York Yankees' stunning comeback against the Texas Rangers proved to be a hot Nielsen ticket, as TBS recorded cable's top performance ever with the first game of a League Championship Series.
The Bronx Bombers' 6-5 win over the home team scored a 5.0 U.S. household rating and 8.11 million viewers in the initial contest of the American League Championship Series, according to Nielsen data. TBS's Oct. 15 telecast registered a 9% advance over the 4.6 rating for the initial contest of the 2008 ALCS between the Boston Red Sox and Tampa Bay Rays.
Friday night's matchup also registered a 32% rise over the 3.8 mark for the first game of the 2009 National League Championship Series between the Philadelphia Phillies and Los Angeles Dodgers.
In addition, TBS scored a 33% gain in households on Oct. 15 (5.75 million vs. 4.33 million) and a 34% surge in viewership (8.11 million vs. 6.06 million) over its comparable coverage from last year.
TBS's delivered a 13.9 rating in the New York DMA and a 21.9 rating in the Dallas Fort-Worth market.
Demographically, TBS also posted a host of double-digit increases over the first game of the 2009 NLCS : 40% among persons 18 to 49 (1.67 million vs. 1.19 million; 37% with persons 18 to 49 (3.52 million vs. 2.57 million); 45% against adults 25 to 54 (3.79 million vs. 2.61 million); 47% among guys 18 to 34 (1.16 million vs. 786,000); 47% with males 18 to 49 (2.47 million vs. 1.68 million); and 57% against men 25 to 54 (2.66 million vs. 1.69 million).