Yates Leaves ABC Family for TV Guide


Doug Yates has joined Gemstar-TV Guide International Inc. in the newly created position of senior vice president of marketing for the TV Guide Television Group.

Yates had been senior VP of marketing and creative services for ABC Family Channel.

In his new role, Yates will oversee all aspects of developing and executing on-air and off-air marketing activities to support brand positioning that reflects the new programming strategy for TV Guide Channel and TV Guide Interactive.

He will be responsible for managing cross-platform integration and developing trade and consumer advertising campaigns, as well as on-air promotions and off-air print, radio and collateral production to drive brand awareness.