Yaveo, DirecTV’s Spanish-language standalone OTT service, has launched an app on the Roku platform, complementing a reach that spans iOS and Android devices, Web browsers and the Xbox 360.
Roku has sold more than 10 million streaming devices in the U.S., but has not revealed sales data on connected TV models from Haier, Sharp, TCL, Hisense and Insignia (Best Buy’s in-house brand) that integrate its streaming platform.
Yaveo, a U.S. offering that DirecTV soft-launched late last year, sells for $7.99 per month and offers live channels such as AYM Sports, beIN Sports en Espanol, Cine Sony Television, HOLA! TV and LAS, as well as a VOD library featuring shows from several partners, including Canal Once, Caracol, Galavision, MTV, Nickelodeon, RCN, Telemundo, Tr3s, UniMas, Univision, Vemox, and Video Rola.
"Yaveo on Roku devices gives the U.S. Hispanic community easy access to high-quality Spanish-language content that they can't find anywhere else," said Jon Molod, vice president of Digital Entertainment Products Group, at DirecTV, which is now part of AT&T. "Yaveo is the next-generation of entertainment for the whole household. We're proud to work with Roku to bring live sports and On-Demand entertainment to U.S. Hispanic audiences."
"The Roku platform has a great selection of International streaming channels with content in a variety of languages for our customers to choose from," added Ziba Kaboli-Gerbrands, director of Content Acquisition for Roku. "Yaveo is a significant addition to our International channel offering and provides our Spanish speaking customers with an incredible breadth of live and On-Demand Spanish-language content across a number of entertainment genres including music, sports and movies."