YES, CBS Set Yankees Deal

Author:
Publish date:
Updated on

Marking its first major distribution deal, Yankees Entertainment and Sports
Network reached an agreement Monday with WCBS-TV in New York to distribute a
minimum of 20 New York Yankees Major League Baseball games.

While the telecast schedule -- which begins in April 2002 -- is not set, CBS
vice president and general manager Tony Petitti said the games would air in
various time periods during the summer, including possible weekday primetime
slots.

CBS will carry the team's Memorial Day and Fourth of July games, as well as
games with the New York Mets, Boston Red Sox, Seattle Mariners, Cleveland
Indians, Baltimore Orioles and San Francisco Giants.

Local Fox Broadcasting Co. affiliate WNYW-TV carried 50 Yankees games this
season.

YES will produce CBS' telecasts, but CBS will sell its own advertising
avails, Petitti said.

He added that the Yankees would bring a more diverse audience to the
network.

'There's no prouder tradition than the Yankees, and they have fans that cut
across all corners of the city,' Petitti said.

Related