Yankees Entertainment & Sports Network tonight will premiere a special examining some of the business aspects of sports.
Forbes SportsMoney, hosted by YES host Bob Lorenz and Forbes national editor Michael Ozanian, will bow Nov. 14 at 10:30 p.m. (ET). The half-hour show will take a look at the economy’s impact on sports, via an interview with Sal Galatioto, president of Galatioto Sports Partners, an investment bank and advisory firm focusing on the sports industry.
Among Galatioto's remarks on the show: "I think for the first time, the players are actually going to be impacted by this. They’re not going to be able to expect to get higher contracts every time their contracts come up for renewal. It’s going to be a very interesting scenario, to see how they react, and how the players’ union reacts, too."
Other segments include conversations with Olympic snowboarder and skateboarder Shaun White and BMX racer Donny Robinson about the growth of action sports in recent years, and a profile on Bob Bowman, CEO of Major League Baseball Advanced Media.
The Forbes SportsMoney special is part of a deal the parties reached last summer under which YES ran a number of five-minute vignettes that appeared this summer during New York Yankees pre-game shows. The contract also called for two specials, the second of which is slated to bow in December.
Should the longer-form fare resonate with viewers, a YES spokesman said the plan calls for specials to air on a monthly basis in 2009.
Speaking of the Bronx Bombers, the season premiere of Yankees Hot Stove on Thursday from 6:30 p.m. to 7 p.m. averaged a 0.4 household rating in the New York DMA, according to Nielsen Media Research data. That matched the show’s best rating: the debut of Hot Stove in 2007.