YES, DirecTV Team For 3D Broadcast

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YES Network, FSN Northwest and DirecTV will throw out the first pitch on 3D Major League
Baseball telecasts come July.

The parties will present the New York Yankees-Seattle
Mariners games on Saturday, July 10, and Sunday, July 11,
in 3D from Safeco Field in Seattle, making them the fi rst
MLB games to be presented in the format.

At this point, the Yankees-Mariners 3D broadcasts
— coming just before DirecTV, in conjunction with Fox
Sports, presents MLB’s All-Star Game in the enhanced
format from Anaheim on July 13 — will be made available
to the satellite provider’s HD customers with 3Dcapable
TV sets that are within YES’s “home team
footprint” of New York State and Connecticut, north and
central New Jersey, and northeast Pennsylvania.
YES Network chief operating officer Ray Hopkins,
speaking on a press call announcing the telecasts,
said the regional sports network will be making the
3D games available to other
distributors within its coverage
area. “Other distributors
will have the opportunity
to strike deals with us,”
he said.

The 3D telecasts to be
fashioned using NEP SS3D
with production from Pace,
also will air live within the
FSN Northwest territory,
encompassing the states of
Washington, Oregon, Alaska
and parts of Montana
and Idaho.

FSN Northwest, along
with FSN Rocky Mountain
and FSN Pittsburgh, are controlled
by DirecTV Sports.

Eric Shanks, executive
vice president of entertainment for DirecTV, said no
decision has been made yet about airing the Yankees-
Mariners 3D telecasts more broadly, clearances that
would rub up against the sport’s out-of-market package
and would have to come from MLB.

Hopkins also said YES expects to host viewing events
for the clients of the RSN, DirecTV and Panasonic.

These productions and YES’s ability to work with affiliates
and sponsors would be key, Hopkins said. “Moving
forward, we will see how immersive 3D can be and then
weigh, from a business standpoint, how best to mount 3D
productions beyond 2010.”

DirecTV’s Shanks said the games would provide “a dayto-
day look at real baseball production.” DirecTV will
gauge reaction and interest from its other RSNs and the
MLB clubs they cover, the Pittsburgh Pirates and Colorado
Rockies, he said.

The telecasts also will serve in many respects as dress
rehearsal for the Mid-Summer Classic, Shanks said. “Getting
two games under the belt of the production teams is
key.”

Earlier, DirecTV and Fox engaged in a spring training
of sorts by filming a pair of high school teams playing in
an empty Angels Stadium.

As it seeks affiliates in its home territory for the 3D
telecasts, YES’s affiliate team will soon add three more
distributors to the “YES National” out-of-market roster:
Mediacom Communications, RCN and Metrocast.

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