YES Drives Ratings with Yanks-Sox Tilt


The July 14 Major League Baseball contest between the New York Yankees and Boston Red Sox generated a 7.7 household rating for the Bronx Bombers’ regional network, according to Nielsen Media Research data.

That performance was the second-best this season for Yankees Entertainment & Sports Network, trailing only the 11.6 rung up for the April 3 season opener between the archrivals.

Thursday’s telecast made YES the most-watched network in the New York DMA that night among adults 18-49 and 25-54 and males 18-49 and 25-54, according to network officials. The postgame show batted a 4.1 household rating, tying the follow-up to the season-opener as YES’ best for that program this season.