Cablevision Systems Corp. is now the largest New York-area MSO not to ink a
distribution deal with Yankees Sports & Entertainment Network after Comcast
Cable Communications Inc. signed a carriage pact with the fledgling sports
While financial terms of the agreement were not disclosed, sources said
Comcast will ante up $2 each for its 900,000 New York-market subscribers to
offer YES on basic.
'We are pleased to be able to continue to offer the Yankees games our
customers want for years to come,' Comcast Eastern division president Mike Doyle
said in a prepared statement.
The Comcast deal leaves the New York market's largest MSO -- Cablevision,
with 3 million subscribers -- as the main holdout to carrying YES, which will
offer 130 New York Yankees Major League Baseball games.
Cablevision has stated that due to its expensive licensing fee, YES should be
offered on a premium tier.
To entice Cablevision subscribers who are Yankees fans, DirecTV Inc. is
working with YES to tout the satellite service's carriage of the network.
DirecTV has begun a major radio and print campaign, and it is also
distributing door hangers to mostly Long Island, N.Y.-based Cablevision
subscribers in an effort to gain subscribers.
'We want to make sure our current and prospective customers can get the
Yankees on DirecTV,' senior vice president of programming acquisitions Michael