YES, Samsung Play Ball With TWC on 3D Event For Albany, N.Y., Subs


Time Warner Cable
in Albany, N.Y., wanted to
show its customers some
love on Sunday (July 11), so
it invited them to watch the
Single-A Jamestown Jammers
play the local Tri-City
Valley Cats game in Troy,
N.Y., for free.

As a bonus, they also got
a glimpse of TV’s future
by watching the New York
Yankees-Seattle Mariners
pioneering 3D telecast of major-
league ball.

The cable system bought
the tickets and invited customers
to bring a bill in to a
service center to exchange it for a free family
four-pack, including admission and a voucher
for a free hot dog and soda. It was a promotional
home run: More than 6,000 people
redeemed their bills for tickets, including
standing-room ones.

Samsung and YES agreed to help out, setting
up a “3D Experience” area with couches,
a large-screen TV and “active” 3D glasses.
With up to 100 employees sporting “cable
guy” and “cable girl” jerseys on hand, TWC’s
team expected to move a lot of people through
the area, giving them a glimpse at the game in
the enhanced format. The Yankees-Mariners
game started at 4:10 p.m.; the first pitch of the
Cats’ contest was set for 5 p.m.

TWC also put up “Ask the Cable Guy/Ask
the Cable Girl” stations, where customers
could have any service and billing queries
answered, throughout the ballpark. A Road
Runner mascot was set to dole out goodies
to kids. Anchors and talent from local news
outlet Your News Now were also on hand.
Also planned: An interactive weather wall
and a Movie On Demand bus, plus displays
from HBO, Starz and In Demand, TWC officials said.

“Time Warner Cable’s Customer Appreciation
Night provides us the perfect opportunity
to enjoy a day at the ballpark with more than
6,000 of our customers and say ‘thank you,’ ”
TWC Albany VP of operations John Quigley
told The Wire. “We have wonderful partners
for this event and once we learned about the
July 11th 3D Yankee game, we knew Samsung
and YES would help us make a full 3D experience
come to life for our guests.”

A win-win in 3D.

Britt’s Sunny View:
Wouldn’t It Be
Nice If We Could …

Time Warner Cable chairman and CEO Glenn
did his best Brian Wilson imitation at the
Allen & Co. conference in Sun Valley, Idaho,
last week, wondering how nice it would be
if cable operators could offer lower-priced
video bundles to price-conscious consumers.

“It would be a good thing if we could all figure
out a way to have one or more smaller packages
that would be attractive to people who
can’t afford bigger ones, especially if we could
do it in a way that the entertainment companies
are still able to finance the product,” Britt told
Reuters at the conference last Thursday, echoing
a theme he’s sung before.

He said he was picking up no particular vibrations,
good or bad, on any major progress being
made, though. “Talks are happening at some
level, but not too seriously,” he told Reuters.

Sadly, programming agreements for big
channels tend to require carriage on the widest
available tier. It’s an idea that perhaps just wasn’t
made for these times.

Fox Rebranding
Hispanic Service
As Fox Deportes

Fox Sports En Español will sport a new name
come fall: Fox Deportes.

The name change follows extensive audience
research, according to Vincent Cordero, the
network’s executive vice president and general
manager, and brings brand continuity to the
sports powerhouse. Fox Sports En Español
bowed in 1996 and now counts some 18 million
subscribers, almost one-third of which are
Hispanic homes.

Cordero said consumer research indicated
Hispanic fans feel very strongly that coverage
in Spanish best allows the passion and intensity
of sports to come through, and Fox Deportes
provides them with high-quality coverage. The
brand revolves around events that Hispanic fans
are passionate about, such as the leagues and
tournaments already in the network’s portfolio,
much of which is exclusive.

ESPN also uses Deportes to identify its
Spanish-language service.