For the fourth straight year, Yankees Entertainment & Sports Network ranked as the most-watched regional sports network in the country.
Citing Nielsen Media Research data, YES officials said the RSN averaged 31,000 households in total-day delivery in 2006 (Dec. 26, 2005-Dec. 31, 2006) versus 25,000 for New England Sports Network. YES, for the first time, matched NESN in primetime, with a daily average of 80,000 households.
Moreover, with its principal fare -- telecasts of Major League Baseball’s New York Yankees -- YES averaged 316,000 viewers versus 252,000 for NESN’s coverage of MLB’s Boston Red Sox.
In the New York DMA, YES’ total-day average household delivery of 31,000 topped the 28,000 combined for market rivals Madison Square Garden Network, FSN New York and SportsNet New York, according to YES officials. In primetime, YES trailed the other three networks’ combined average total of 84,000 by 4,000 households.