YouTube to Blitz Super Bowl Spots - Multichannel

YouTube to Blitz Super Bowl Spots

Will Offer One Spot to View All Spots From the Game
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Some advertisers are paying CBS more than $5 million to air their 30-second spots this year during the Super Bowl.

YouTube on Wednesday said it will launch an AdBlitz channel and microsite that will host all of the high-profile commercials that will air in the Super Bowl.

This is the 8th year YouTube has created an online home for Super Bowl TV commercials. Viewers will have a chance to watch, share and vote on their favorites.

YouTube said last year, people watched more than 840 million minutes of Super Bowl ads on YouTube, up 127% from the year before.

On average, AdBlitz participants generated four times as many views of their spots as advertisers who didn’t participate.

Read more at B&C

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