Some advertisers are paying CBS more than $5 million to air their 30-second spots this year during the Super Bowl.
YouTube on Wednesday said it will launch an AdBlitz channel and microsite that will host all of the high-profile commercials that will air in the Super Bowl.
This is the 8th year YouTube has created an online home for Super Bowl TV commercials. Viewers will have a chance to watch, share and vote on their favorites.
YouTube said last year, people watched more than 840 million minutes of Super Bowl ads on YouTube, up 127% from the year before.
On average, AdBlitz participants generated four times as many views of their spots as advertisers who didn’t participate.