YouTube to Go International

Author:
Updated:
Original:

Online-video aggregator YouTube announced Tuesday that it will make its content available in nine other countries: Brazil, France, Ireland, Italy, Japan, the Netherlands, Poland, Spain and the United Kingdom.

The San Bruno, Calif.-based company already sealed licensing agreements with more than 150 content providers in Europe, and it is working to negotiate more.

Catering to the international audience, Web sites will be translated into the respective languages when necessary, and YouTube plans to highlight certain videos according to national relevance.

The international expansion will be led by Sakina Arsiwala, who also worked on Google’s search engines outside the United States. The Internet-search giant bought YouTube last year for $1.76 billion.

Related