YouTubesays more advertisers are using its six-second bumper ads, which were introduced last year.
Robert Kyncl, YouTube's chief business officer, speaking at the Dmexco conference in Germany Thursday, said that one in three of YouTube’s large customers are now using bumpers to get their message across quickly to viewers.
There has been a 70% increase in the number of YouTube customers adopting the shorter ad format from first quarter 2017 to second quarter 2017.
YouTube is also launchinga leaderboardthat ranks the top six-second spots from around the world.
In the television business, Fox Networks Group has beenaggressively pushing six second ads. The shorter commercials ran duringFox’s Teen Choice broadcastand can now been seen in sports programming includingNFLbroadcasts.
Read more at B&C.