YouTube Sports a New Look

Trots out new logo, fresh platform for desktops, features for mobile app
youtube logo new.jpg

As part of a plan to bring a consistent look across platforms, YouTube on Tuesday unleashed a new logo alongside a new platform for desktops and new features for its mobile app.

The refreshed YouTube logo and icon “combines a cleaned up version of the YouTube wordmark and Icon, creating a more flexible design that works better across a variety of devices, even on the tiniest screens,” Neal Mohan, YouTube’s chief product officer, explained in this blog post, adding that the new logo and icon are being rolled out across mobile and desktop platforms today, with changes coming to other YouTube apps and services “soon.”

The updated mobile app sports a new design, including a white header and navigation tables moved to the bottom of the app “so they’re closer to your thumbs,” Mohan said.

The new YouTube mobile app also adds Library and Account tabs, and adds in a recently developed gesture feature that lets users double-tab to the left or right side of the video to fast-forward or rewind the video 10 seconds. YouTube also plans to add a feature to the player that will seamlessly change the shape of the video to match the video format, such as vertical, square or horizontal.

The app also adds in a browse and discovery component that lets users view a row of suggested videos while they’re watching in full-screen mode.

YouTube is also rolling out a new desktop design that includes a new “Dark Theme” that turns the background dark “for a more cinematic look,” Mohan said.

YouTube posted a brief video that walks-through the latest batch of changes and updates: