YouTube On Track to Launch Originals by End of Year

Looks to Raise Ad Value in the Process

YouTube is on track to launch its version of original series – both scripted and unscripted – by the end of the year, said Alex Carloss, YouTube’s head of originals, at NATPE 2015 in Miami.

While YouTube is planning to add original scripted and unscripted series to its mix, its budget, development and launch process is probably much different than that of traditional TV studios.

“We’re not in the TV production game at a TV level, but we’ll fund beyond what [YouTube creators] would typically be able to realize,” Carloss said.

Shows produced for YouTube also may not mimic the TV model, meaning that episodes could run five minutes each or 90 minutes each.

“I just heard the head of FX [John Landgraf] over the weekend opine that if you could remove restrictions of duration from 22 minutes or 44 minutes, you could right-size your storytelling to what was appropriate,” Carloss said.

Read more at B&Chere.