YouTube TV, the virtual MVPD that debuted in April, said the service is now available in 50% of U.S. homes following an expansion to 14 additional markets.
The latest metros to join the mix: Baltimore; Boston; Cincinnati and Columbus, Ohio; Jacksonville-Brunswick, Fla.; Las Vegas; Louisville; Memphis; Nashville; Pittsburgh; San Antonio; Seattle-Tacoma; Tampa-St. Petersburg-Sarasota; and West Palm Beach-Ft. Pierce, Fla.
YouTube TV, which sells for $35 per month and features a cloud DVR, offers live locals from ABC, CBS, Fox and NBC in most of those new markets, and VOD programming from broadcasters where it currently does not yet offer their live local feeds. Access to Fox is limited to the broadcaster’s national live programming in markets such as Seattle, Cincinnati, and West Palm Beach.
YouTube TV also said it has added Newsy and the Tennis Channel to its OTT lineup, while subs in Boston will get NESN at no additional charge.
Update: In addition to carriage of Tennis Channel, Sinclair Broadcast Group also announced that all of its ABC, CBS, Fox and NBC affiliates will be carried in YouTube TV’s markets, and expects the OTT service to also offer Sinclair’s CW and MyNetwork TV stations and its 24-hour sci-fi channel, Comet TV.
Looking ahead, YouTube said it will expand to 17 more markets in the coming weeks: Austin; Birmingham; Cleveland-Akron; Denver; Grand Rapids-Kalamazoo-Battle Creek; Greensboro-High Point-Winston Salem; Harrisburg-Lancaster-Lebanon-York; Hartford-New Haven; Indianapolis; Kansas City; Milwaukee; Norfolk-Portsmouth-Newport News; Oklahoma City; Raleigh-Durham; Salt Lake City; San Diego and St. Louis.
YouTube TV launched to five markets in April (New York, Los Angeles, San Francisco Bay Area, Chicago and Philadelphia), and recently expanded to ten more (Washington, DC, Houston, Atlanta, Phoenix, Detroit, Minneapolis-St. Paul, Miami-Ft. Lauderdale, Orlando-Daytona Beach-Melbourne, Charlotte and Dallas-Fort Worth).
With the coming expansions factored in, YouTube TV will reach 64% of U.S. households, CNET said.
YouTube TV is currently supported on Apple and Android mobile devices, to TVs using the Chromecast streaming adapter and Chromecast built-in, and Apple TV boxes (via AirPlay).
Citing Nielsen data, YouTube TV said half its viewership comes from 18-to-34 year-old Millennials.
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