YouTube TV and Major League Baseball have struck an expanded deal that, among its components, will make YouTube TV the presenting sponsor of the 2018 and 2019 World Series, a follow-on to their arrangement during the 2017 fall classic.
YouTube TV, which is also adding MLB Network to its streaming lineup today, will also team with the league on a new season-long sponsorship, called First Pitch, that will feature the YouTube TV brand during the first pitches of games on MLB Network and MLB.tv, and “amplified” on MLB.com and MLB’s social channels.
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YouTube TV will also have access to certain MLB players for promos as part of the multi-year deal, including national TV spots and on-air call-outs during games, as well as branding across MLB’s digital properties and via in-stadium promos.
Further out YouTube TV subs will be able to bundle in MLB.tv, the out-of-market streaming service, for an additional fee.
YouTube TV will attach itself to MLB via these efforts as it looks to gain subscriber traction over the summer and into the fall.
YouTube TV, launched last April, hasn’t announced subscriber figures, but CNBC reported last in January that it was at about 300,000.
“MLB has been a great long-term partner and we are excited to renew our World Series partnership as well as play a role in games throughout the season with the inaugural First Pitch sponsorship, bringing more ways for fans to enjoy their favorite teams cable-free with YouTube TV,” Angela Courtin, global head of YouTube TV and originals marketing, said in a statement.