YouTube TV, Google’s new virtual MVPD service, is set to expand to 10 markets in the next couple of weeks, YouTube CEO Susan Wojcicki announced in this blog post summing up the company’s activities around VidCon.
YouTube TV, she noted, is poised to launch soon in the following markets: Dallas-Fort Worth; Washington, D.C.; Houston; Atlanta; Phoenix; Detroit; Minneapolis-St. Paul; Miami-Fort Lauderdale and Orlando-Daytona Beach-Melbourne, Fla.; and Charlotte, N.C.
YouTube TV debuted in five markets in April -- New York, Los Angeles, San Francisco/Bay Area, Chicago and Philadelphia – delivering a package of 50-plus channels, including major local broadcast TV networks, for $35 per month.
Among generational groups, YouTube TV is resonating the most with millennials compared to any other generational demo, Wojcicki noted.
She also announced a PR milestone for the regular YouTube service, noting that it had crossed 1.5 billion logged-in viewer visits per month, with viewers watching YouTube one hour per day on average.
On the virtual reality front, YouTube and Google’s Daydream unit have collaborated on a new format, called VR180, and on new cameras with partners that include LG, Yi and Lenovo that aim to make it easier for creators to develop content in the format. She said the new VR180 cameras will be available “for as little as a couple hundred dollars,” making the price comparable to point-and-shoot cams.
The YouTube mobile player, meanwhile, is being made to adapt to the screen it’s being viewed on, including whether it’s being watched vertically or in a square or horizontal format. Also on the docket is a feature that will let users share videos from the YouTube app. That will be available in Latin America in a couple of weeks, and then follow with a U.S. debut.
YouTube also announced a dozen new projects coming to the subscription-based YouTube Red service. Watch the video below for more on that: