America Online Inc. users in Time Warner Cable territories may soon have
another one of those annoying pop-up screens to click through after they sign on
to the service.
At a meeting with analysts today in New York, Time Warner Cable president
Joseph Collins said one of the cross-marketing opportunities the MSO will take
advantage of now that the AOL Time Warner Inc. merger is complete will be
marketing Time Warner Cable service over AOL.
Collins said AOL has been using the pop-up screens to push Time Warner Cable
service for the past week in Houston and two communities in North Carolina. So
far, the operator has received about 6,000 referrals, he added.
'In our business, that's a really spectacularly big number,' Collins said.
'We're very excited about what that's going to do to be able to allow us to keep
moving all of our products deeper and deeper into the marketplace.'
Cable was a big factor for AOL Time Warner in its most recent quarter, with
revenue at its cable systems up 12 percent to $1.6 billion and earnings before
interest, taxes and amortization up 13 percent to $515 million. At the cable
networks, revenue rose 2 percent to $1.6 billion and EBITA increased 12 percent
to $440 million.