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YuMe Launches Programmatic Platform for Video Publishers - Multichannel

YuMe Launches Programmatic Platform for Video Publishers

Creates Facility for Direct Sales, Real-Time Bidding
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YuMe said it has launched an enhanced version of its supply-side video ad sales platform, YuMe for Publishers.

The new product enables publishers to monetize multi-screen inventory through sales channels including open auction, private marketplace and direct sales. The platform also provides reporting on demand and sales channels, audiences and content, as well as traffic quality, enabling publishers to optimize monetization based upon data-driven analysis, the company said.

Read more at B&C. 

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