`Z Nation’ Provides Syfy Ratings Bite

By R. Thomas Umstead
published

Syfy’s zombie-themed acquisition series Z Nation drew 1.6 million viewers during its Sept. 12 debut, the network reported Wednesday.

The series, which follows survivors of a zombie apocalypse, provided Syfy with its most watched debut of a acquired series since Dr. Who in 2006, according to network officials. Z Nation, produced by production company The Asylum (Sharknado), also garnered 695,000 adults 18-49 and 853,000 adults 25-54.

Z Nation was also Syfy’s most social acquired scripted series premiere ever across all social metrics (tweets, unique authors, and tweets per unique). For the night, Z Nation ranked as the fourth most tweeted program in both broadcast and cable.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.