Zap2it.com, NBC Show Olympic Spirit

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NBC Olympics and Tribune Media Services’ Zap2it.com (www.zap2it.com) will offer continuously updated online television listings for the Torino Winter Olympic Games.

The two companies said NBCOlympics.com will link viewers to a customized Zap2it-powered section (www.nbcolympics.com/TV) that will provide current, around-the-clock Olympic television listings.

“One of the most heavily trafficked areas of NBCOlympics.com is the television-listings section," NBC Olympics president Gary Zenkel said in a prepared statement. "As we demonstrated together in 2004, Zap2it.com's leading online-television-listings technology ensures that our viewers will be well-served in navigating through our hundreds of hours of coverage across multiple platforms, especially those who are looking for listings for a particular sport.”

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