Zenith Media signed on Fridayas pro-bono media partner to obtain free
advertising time and space to promote The Concert for New York, due Oct.
20 on VH1 as a fund-raiser event for the victims of the Sept. 11 terrorist
America Online Inc., VH1, Cablevision Systems Corp. and Miramax Films are the
producing partners of the concert.
AOL will provide pre-event promotion on its flagship service and offer a
global Web site to accept all Internet donations sparked by the live four-hour
special. It also will do a live Webcast of the event.
VH1 announced that it will carry the special commercial-free on not only VH1,
but also on VH1 Classic, VH1 Soul and VH1 Country. The event also will be
simulcast on VH1 Radio Network and Westwood One and carried by various other
networks, as yet unannounced.