Bravo Strategic Opportunities - November 2008



Bravo is one of the top ranked networks for upscale viewers across all cable entertainment networks.  They have had numerous records and unprecedented firsts in terms of ratings and most watched programs.  Their programming slate is mainstream.  In addition to a handful of successful reality original series, they are very active in acquiring off-net theatrical movies, series and specials as well.


Unscripted -- competition reality, docu-drama soaps.  They are also developing game shows and talk shows.  In addition to fashion, food, beauty, design and pop culture.


Always looking at big off-network product.


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Bravo has had the ability to create a form of television building where they create a hit show and use it as a departure point to create extensions and brands.  Bravo has also had tremendous success in bolstering their bottom lines by sponsorships on-line and product integration.

Bravo's explosive growth this past year has been fueled by their award-winning unscripted originals. They have had almost a 50 percent increase in programming hours, and have been able to broadening their audience.

Bravo picked up yet another spin-off of its REAL HOUSEWIVES franchise. This time the series heads south, with THE REAL HOUSEWIVES OF ATLANTA.Bravo has expanded its Real Housewives franchise to include locations across the country. Beginning with The Real Housewives of Los Angeles and continuing with incarnations in New York and New Jersey, the series has examined the lives of wealthy housewives and social butterflies, juggling complicated social lives while managing their families and careers. Bravo's Real Housewives franchise has resonated with their viewers across the country.This franchise peeks inside the exclusive, affluent community to see how they live their often-dramatic lives and manage families and careers.

Lifestyle continues to be an important genre and big business for Bravo.  Bravo has a development team which is constantly scouting for talent across its five key areas: food, design, fashion, beauty and popculture.   According to Frances Berwick, executive VP of programming & production there's a fine balance between being entertaining and also having credentials.  "I think an essential facet of lifestyle shows is that you want to be watching a show where the peope know what they're talking about.  It's absoutely essentials for us that we use someone who is authentic and credible so the audience buys into what they're doing."  Berwick also says there is definitely an aspirational quality about Bravo's programming and there has to be a layer of drama on top of that.  Experts need to be talented and credible, but they also have to have the colorful personalities that make the viewers want to come back every week.

Bravo announced plans to increase its programming hours by 45%, adding a fourth night of programming on Mondays and introduces a slate of new and returning series to its lineup.  During its recent Upfront, Bravo unveiled a robust slate of 12 returning series.

Bravo defines themselves as "brand personality".  "Inventive" but useful, "Original" but not abstract, "Stylish", but accessible, "Bold" but not offensive, "Breezy" but still meaningful, "Forward-looking" but rooted in the present, "Smart" but not academic, "Confident" without bragging, "Sexy" but not vulgar, "Open-minded" but still opinionated, "Inviting" but not ordinary. (quoted from "Think Bravo," Bravo network, internal document)


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