CMT Strategic Opportunities - June 2008



CMT prides itself on knowing its audience.  Focusing on music, but paying respect to all that is country, shows dealing with wholesome American interests are at the core of their schedule. DALLAS COWBOYS, TRICK MY TRUCK, COWBOY U and classic shows like DUKES OF HAZARD and HEE HAW.  Think All-American when thinking of CMT. The CMT audience comes to the network for music, current and past, as well as programming that embodies the values found in the country music lifestyle.

Any talent with a general appeal in the country genre offers an opportunity for series development.  Talent can be current country artists, rising stars, or legends from the past.

Series that cross over music genres and link the country community to other areas of the viewer's interest. This programming allows the network to broaden their core base of viewers and become more mainstream, attracting those light country enthusiasts.

Competition/elimination based series predominate the development slate.  Series with stories confined within the episode may have some appeal.  TRICK MY TRUCK and REDNECK WEDDING are two good examples.

Very limited acquisitions to date.  Most notable was the syndicated series HEE HAW, DUKES OF HAZZARD, and MAMA'S FAMILY.  Recent purchases, NANNY 911, TRADING SPOUSES and EXTREME MAKEOVER: HOME EDITION could indicate a new editorial area for potential acqusitions.


Network could use some series with a longer shelf life.  Competition/elimination based formats are fun to watch, but don't have the strength to repeat down the road, something that's increasingly becoming a necessity on this network. 


E-mail CableU feedback on our observations at