Comedy Central Performance/Schedule Analysis - November 2008

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of December 23, 2008)

TARGET DEMOGRAPHIC:

Adults 18-49.  However, there is a heavy concentration of Men 18-34. Comedy is a highly targeted, vertically programmed network.

NOVEMBER 2008 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS:

THE DAILY SHOW WITH JOHN STEWART, SOUTH PARK, CHAPPELLE SHOW, THE COLBERT REPORT, FUTURAMA,  CHOCOLATE NEWS, SARAH SILVERMAN

SCHEDULING STRATEGIES:

Comedy is trying to establish a second destination night for the network, which has used its powerhouse Wednesdays, home to SOUTH PARK as its primary launch pad for new series. Current primetime hits MENCIA, RENO and FUTURAMA all premiered leading out of SOUTH PARK.

Comedy is also known for their original specials and stunt programming.  Typically they stunt around holidays like a Halloween or Thanksgiving with original series and or movies that tie in to a common theme.  And recently they have acquired many network window and library theatrical movies that have been launch pads for such originals which they typically air on Saturday nights as their movie night of the week.

PROGRAM/SCHEDULE CHANGES:

OCTOBER - NOVEMBER:

PREMIERES:

**October 8th - SOUTH PARK at 10pm
**October 8th - SARAH SILVERMAN at 10:30pm
**October 15th - David Alan Grier's Chocolate News at 10:30pm. Thereafter regularly airs on Wednesdays at 10:30pm

**November 4th - INDECISION 2008: ELECTION Night Live! special
**November 23rd - A Colbert Christmas: The Greatest Gift of All special

FINALES:

**October 1st - LEWIS BLACK'S ROOT OF ALL EVIL at 10:30pm
**November 19th - SOUTH PARK at 10pm

**December 11th - SARAH SILVERMAN

DECEMBER AND BEYOND:

PREMIERES:

**February 25th - IMPORTANT THINGS WITH DEMETRI MARTIN
**March 12th - RENO 911! season #6
**January 4th 2009 - JO KOY at 10pm (1-hr stand-up special)
**1st Quarter 2009 - RUSSELL BRAND 1-hr stand-up special

YEAR AGO/BIG PICTURE:

Overall ratings, share and demo was up this month from one year ago last October 2007.Overall share and delivery was up +8% and +13%, respectively.Adults 18-49 was up +8% delivery.DAILY SHOW was up +25% in total viewers from last November 2007.And Persons 18-49 was up +12% from a year ago this month.

COLBERT also had it most watched viewers this November 2008 - and increase of +18% vs November 2007.And Persons 18-49 was up +12% from one year ago (Comedy Press)

NOVEMBER 2008 PRIMETIME RATINGS ANALYSIS:

The monthly primetime Monday-Sunday average for ratings, share and demo delivery was up this month compared to last month, October.  Overall share and delivery was up +8% and +7%, respectively.   Thursday and Sunday nights in particular showed significant growth.  Share was up +27% and +46%, and delivery was up +20% and +55%, respectively. Men 18-49 delivery on both of these nights was up +33%.

All of the usual key players for the network's highest rated series programs continue.  Staple series such as SOUTH PARK, DAILY SHOW, COLBERT, and FUTURAMA dominate the primetime schedule. DAILY SHOW was down this month, as was COLBERT in all key demos.FUTURAMA was also down, but SOUTH PARK was up +7% in both overall share and delivery for the month.In fact it was SOUTH PARK'S season finale on the 17th.This award winning series completed its current run as the "#1 program in all of television in its timeslot among Men 18-24 and Men 18-34" (Comedy press).

JON STEWART and STEPHEN COLBERT anchored "Indecision 2008: America's Choice," which became the highest-rated and most-watched special in Comedy Central's "Indecision" political series. Capping the special with the live announcement of Senator Barack Obama winning the presidency, "America's Choice" brought in 3.1 million viewers, 45% higher than the series' 2004 "Prelude to a Recount" special.  (Comedy press).  Both DAILY SHOW and COLBERT REPORT have enjoyed record ratings on the back of satirizing the election and the Tuesday November 4th recap was no exception.

Tuesday night specials were all about Jeff Dunham this month. The network was led by Jeff Dunham's Very Special Christmas Special, on the 18th which drew a huge amount of viewers making it Comedy's most-watched telecast ever.Proceeding it the following week was the world premiere of A Colbert Christmas: The Greatest Gift of All special which drew "2.3 million total viewers and was the most-watched and highest-rated program in cable in its timeslot among Men 18-24 and Men 18-34" (Comedy press).Christmas was in the air this November sweeps month - and it certainly paid off for this Channel!

Wednesday and Thursday nights continued with original series line-up.  SARAH SILVERMAN, a Comedy favorite which returned last month, and continues to be in new episodes right up until the finale in December, was up +25% with Men 18-49 share.CHOCOLATE NEWS, a magazine parody show that we said we would keep an eye on this month is holding its own, and continues to attract the Men 18-24 demographics.

Friday nights continued with sketch series and COMEDY CENTRAL PRESENTS, down - 9% in overall share. And rounding out the weekend was a mix bag of original series and movies. All the usual suspects like Ralphie May, Larry the Cable Guy and more of Jeff Dunham.MOVIES were down substantially this month, -27% in overall delivery.

Overall, considering it was also a sweeps month, November marked a record setting ratings month for the Channel.

ADDITIONAL RATINGS:

"Comedy continues its record-setting ways with stellar ratings and delivery in November 2008, posting its most-watched month ever in Households and total viewers (P2+) and its highest-rated and most-watched November ever among Persons 18-49 and Men 18-34." (Comedy press)

Jeff Dunham's Very Special Christmas Special "drew an average 6.6 million total viewers, making it COMEDY CENTRAL's most watched telecast ever.The special now stands as Comedy Central's most watched and highest rated stand up special ever on total viewers, Persons 18-49, Men 18-34 and Men 18-24." (Comedy press)

PROGRAM ACQUISITIONS:

ZACK AND MIRI MAKE A PORNO (Comedy Central has inked a multipicture deal with the Weinstein Co. for the first-window broadcast premiere rights to a trio of films, including first-window rights to "Extreme Movie," "The Hammer" and second-window rights to "Soul Men" and "Who's Your Caddy?")

HAROLD & KUMAR Escape from Guananamo Bay. (Comedy paid $4 million for the exclusive network window, which will be available in October 2010. The agreement also includes runs of Be Kind Rewind which was purchased on the back end of the network window for less than $1 million)

Superhero Movie ($2.7 million for the cable rights in September 2010.  The four year deal also includes pre-buys of two other unreleased titles, Fanboys (Dec 2010) and The Promotion (March 2011). Terms of the agreement allow The Weinstein Company to sell runs of the movies to another cable network during a specific window, in addition to selling the films to PayTV outlets prior to becoming available to Comedy Central)

PROGRAM RENEWALS:

LEWIS BLACK: THE ROOT OF ALL EVIL (season #2)

KATHY GRIFFIN: MY LIFE ON THE D-LIST (season #5) (airdate tbd - but histiorically rolls out in summer)
RENO 911! (season #6, 10 additional episodes ordered)

PROGRAM CANCELLATIONS:

None announced.

ADDITIONAL SHOWS CURRENTLY AIRING:

AMERICAN BODY SHOP, ATOM, BLUE COLLAR COMEDY TOUR, COMEDIANS OF COMEDY, CON, CRANK YANKERS,  DOG BITES MAN, FREAK SHOW, HALFWAY HOME, THE HOLLOW MEN, INSOMNIAC WITH DAVE ATTELL,  MADTV, NAKED TRUCKER, PREMIUM BLEND, SHOWBIZ SHOW, STRANGERS WITH CANDY, THAT'S MY BUSH, TRIGGER HAPPY TV, UPRIGHT CITIZEN BRIGADE, WANDA DOES IT

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