Comedy Central Performance/Schedule Analysis - October 2008

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of November 24, 2008)

TARGET DEMOGRAPHIC:

Adults 18-49.  However, there is a heavy concentration of Men 18-34. Comedy is a highly targeted, vertically programmed network.

OCTOBER 2008 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS:

THE DAILY SHOW WITH JOHN STEWART, SOUTH PARK, CHAPPELLE SHOW, THE COLBERT REPORT, FUTURAMA,  CHOCOLATE NEWS, SARAH SILVERMAN

SCHEDULING STRATEGIES:

Comedy is trying to establish a second destination night for the network, which has used its powerhouse Wednesdays, home to SOUTH PARK as its primary launch pad for new series. Current primetime hits MENCIA, RENO and FUTURAMA all premiered leading out of SOUTH PARK.

Comedy is also known for their original specials and stunt programming.  Typically they stunt around holidays like a Halloween or Thanksgiving with original series and or movies that tie in to a common theme.  And recently they have acquired many network window and library theatrical movies that have been launch pads for such originals which they typically air on Saturday nights as their movie night of the week.

PROGRAM/SCHEDULE CHANGES:

SEPTEMBER - OCTOBER:

PREMIERES:

**October 8th - SOUTH PARK at 10pm
**October 8th - SARAH SILVERMAN at 10:30pm
**October 15th - David Alan Grier's Chocolate News at 10:30pm. Thereafter regularly airs on Wednesdays at 10:30pm

FINALES:

**October 1st - LEWIS BLACK'S ROOT OF ALL EVIL at 10:30pm

NOVEMBER AND BEYOND:

PREMIERES:

**November 4th - INDECISION 2008: ELECTION Night Live! special
**November 23rd - A Colbert Christmas: The Greatest Gift of All special
**February 25th - IMPORTANTTHINGS WITH DEMETRI MARTIN
**March 12th - RENO 911! season #6
**1st Quarter 2009 - JO KOY 1-hr stand-up special
**1st Quarter 2009 - RUSSELL BRAND 1-hr stand-up special

FINALES:

**November 19th - SOUTH PARK at 10pm

YEAR AGO/BIG PICTURE:

Overall ratings, share and demo were up this month from year ago October '07 by +9% and +7%, respectively.Tuesday and Saturday nights were up by as much as +16% & +14% in overall share.DAILY SHOW was up +23%, COLBERT was up +24% in overall delivery.  And the Comedy movie was up +35% in overall delivery from a year ago.

OCTOBER 2008 PRIMETIME RATINGS ANALYSIS:

The monthly primetime Monday-Sunday average in ratings, share and demo were up slightly this month compared to September.Overall share fell flat while delivery was up +49%,  respectively.Tuesday and Wednesday nights in particular showed significant growth.  Share and delivery were up +10% & +33%; +13% and +30%, respectively. While Men 18-49 were up +52% in overall delivery on Wednesday nights alone.

All of the usual key players for the network's highest rated series programs continue.Staple series such as SOUTH PARK, DAILY SHOW, COLBERT, FUTURAMA, and LEWIS BLACK dominate the primetime schedule. DAILY SHOW was up +15% in delivery.  An appearance by Democratic presidential nominee (at the time) BarackObama delivered the highest rating in the program's history.  Obama's appearance on the show crushed the previous record holding night by 22%, more than 600,000 viewers. The previous record of 2.9 million viewers was set Oct. 8 when Michelle Obama was the guest. The Obama appearance carried over to the 11:30 p.m. slot, with THE COLBERT REPORT delivering a show record 2.4 million viewers. Colbert also had his previous record of 2 million viewers (also set Oct. 8) shattered.  JON STEWART and STEPHEN COLBERT anchored "Indecision 2008: America's Choice," which became the highest-rated and most-watched special in Comedy Central's "Indecision" political series. Capping the special with the live announcement of Senator BarackObama winning the presidency, "America's Choice" brought in 3.1 million viewers, 45% higher than the series' 2004 "Prelude to a Recount" special.  (Comedy press).  Both DAILY SHOW and COLBERT REPORT have enjoyed record ratings on the back of satirizing the election.

FUTURAMA was up +15% in delivery this month, as was LEWIS BLACK was up +2%, leaving the season finale out on a high note. Staple signature show SOUTH PARK which premiered its new season this month was up +7% in overall share and Men 18-49 was up +9% this month.

Tuesday night specials all rated in top program slots this month. Repeat specials that aired were Ron White, Daniel Tosh, Chris Rock and Carlos Mencia.Wednesday nights were original series premieres.  SARAH SILVERMAN, a Comedy favorite returned this month, and newbie CHOCOLATE NEWS premiered.  CHOCOLATE, a magazine parody show that covers urban pop culture topics by David Alan Grier looks like it has lots of potential on this network.  We'll keep an eye on this one in future weeks to see how it holds up.

Friday nights continued with sketch series and COMEDY CENTRAL PRESENTS, down - 6% in overall share. And rounding out the weekend was a mix bag of original series and movies. Movies were up +7% in overall delivery.

ADDITIONAL RATINGS:

Comedy Central's premiere of SOUTH PARK drew in 2.8 million Adults 18-49 viewers and 3.7 million total viewers.  Following at 10:30pm, THE SARAH SILVERMAN PROGRAM opened with 1.8 million Adults 18-49 views and 2.4 million total viewers. (Comedy press)

PROGRAM ACQUISITIONS:

ZACK AND MIRI MAKE A PORNO (Comedy Central has inked a multipicture deal with the Weinstein Co. for the first-window broadcast premiere rights to a trio of films, including first-window rights to "Extreme Movie," "The Hammer" and second-window rights to "Soul Men" and "Who's Your Caddy?")

HAROLD & KUMAR Escape from Guananamo Bay. (Comedy paid $4 million for the exclusive network window, which will be available in October 2010. The agreement also includes runs of Be Kind Rewind which was purchased on the back end of the network window for less than $1 million)

Superhero Movie ($2.7 million for the cable rights in September 2010.  The four year deal also includes pre-buys of two other unreleased titles, Fanboys (Dec 2010) and The Promotion (March 2011). Terms of the agreement allow The Weinstein Company to sell runs of the movies to another cable network during a specific window, in addition to selling the films to PayTV outlets prior to becoming available to Comedy Central)

PROGRAM RENEWALS:

LEWIS BLACK: THE ROOT OF ALL EVIL (season #2)

KATHY GRIFFIN: MY LIFE ON THE D-LIST (season #5) (airdate tbd - but histiorically rolls out in summer)
RENO 911! (season #6, 10 additional episodes ordered)

PROGRAM CANCELLATIONS:

None announced.

ADDITIONAL SHOWS CURRENTLY AIRING:

AMERICAN BODY SHOP, ATOM, BLUE COLLAR COMEDY TOUR, COMEDIANS OF COMEDY, CON, CRANK YANKERS,  DOG BITES MAN, FREAK SHOW, HALFWAY HOME, THE HOLLOW MEN, INSOMNIAC WITH DAVE ATTELL,  MADTV, NAKED TRUCKER, PREMIUM BLEND, SHOWBIZ SHOW, STRANGERS WITH CANDY, THAT'S MY BUSH, TRIGGER HAPPY TV, UPRIGHT CITIZEN BRIGADE, WANDA DOES IT

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