Comedy Central Performance/Schedule Analysis - September 2008

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of October 16, 2008)

TARGET DEMOGRAPHIC:

Adults 18-49.  However, there is a heavy concentration of Men 18-34. Comedy is a highly targeted, vertically programmed network.

SEPTEMBER 2008 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS:

THE DAILY SHOW WITH JOHN STEWART, SOUTH PARK, CHAPPELLE SHOW, THE COLBERT REPORT, FUTURAMA,  LEWIS BLACK, REALITY BITES

SCHEDULING STRATEGIES:

Comedy is trying to establish a second destination night for the network, which has used its powerhouse Wednesdays, home to SOUTH PARK as its primary launch pad for new series. Current primetime hits MENCIA, RENO and FUTURAMA all premiered leading out of SOUTH PARK.

Comedy is also known for their original specials and stunt programming.  Typically they stunt around holidays like a Halloween or Thanksgiving with original series and or movies that tie in to a common theme.  And recently they have acquired many network window and library theatrical movies that have been launch pads for such originals which they typically air on Saturday nights as their movie night of the week.

PROGRAM/SCHEDULE CHANGES:

AUGUST - SEPTEMBER:

PREMIERES:

** August 17th - Comedy Central Roast of Bob Saget

OCTOBER AND BEYOND:

PREMIERES:
**October 8th - SOUTH PARK at 10pm
**October 8th - SARAH SILVERMAN at 10:30pm
**October 15th - David Alan Grier's Chocolate News at 10:30pm. Thereafter regularly airs on Wednesdays at 10:30pm

FINALES:

**October 1st - LEWIS BLACK'S ROOT OF ALL EVIL at 10:30pm

YEAR AGO/BIG PICTURE:

Overall ratings, share and demo was up this month from one year ago last September '08 by +9% and +7%, respectively.Friday and Saturday nights were up by as much as +25% in overall share.COLBERT was up +39% in overall delivery and CHAPPELLE was up +18% from a year ago.

SEPTEMBER 2008 PRIMETIME RATINGS ANALYSIS:

The monthly primetime Monday-Sunday average in ratings, share and demo was up this month compared to August.Overall share and delivery was up +9% and +17%, respectively.Every night across the board in overall delivery was up!Thursday, Friday and Saturday nights showed the biggest gains with share up +20%, +25% and +25%, respectively.And Men 18-49 was also up +4% in delivery overall.

All of the usual key players for the network's highest rated series programs continue.Staple series such as SOUTH PARK, DAILY SHOW, COLBERT, FUTURAMA, and LEWIS BLACK dominate the primetime schedule.DAILY SHOW was up +25% in delivery.In fact, DAILY SHOW garnered its highest ratings ever the week of September 15th.A 28% increase in viewers as the show returned from hiatus following its field coverage of the Democratic and Republican National Conventions.The show also earned its sixth consecutive Emmy Award for outstanding variety, music or comedy series.Kudos to Jon Stewart and his gang!

COLBERT was up in overall delivery by as much as +29%.Something is always in the air when its politics time - this show just seems to flourish! FUTURAMA fell flat in share but was up +7% in delivery.Staple signature show SOUTH PARK was up +14% in overall delivery this month.

Tuesday night specials all rated in top program slots this month. Repeat specials that aired were Brian Regan, Lisa Lampanelli, and Katt Williams.Wednesday nights addition of LEWIS BLACK continues to be a wise scheduling choice and was up +19% in overall delivery this month.Another reason to justify why Comedy execs upped a second season of the comedian.

Newbie REALITY BITES BACK on Thursdays, Comedy's spoof on the reality genre where ten comedians compete to be the ultimate reality television star concluded its run this month was actually down in key demos this month.It's fate is yet to be decided, so we'll be waiting to hear about this one whether it makes another season or not.

Friday nights continued with sketch series and COMEDY CENTRAL PRESENTS, up +38% in overall share. And rounding out the weekend was a mix bag of series, one-off specials, and movies.Familiar names, month after month like: Bill Engvall, Jim Gaffigan, Kevin James and Larry the Cable Guy.Movies were up with Men 18-49 share by +25%.

ADDITIONAL RATINGS:

Comedy Central's DAILY SHOW WITH JON STEWART released audience numbers from its coverage of the Democratic National and Republican Conventions and DAILY SHOW average 1.7 milliontotal viewers and 1.1 million Adults 18-49 over the two weeks of coverage. (Comedy press)

PROGRAM ACQUISITIONS:

ZACK AND MIRI MAKE A PORNO (Comedy Central has inked a multipicture deal with the Weinstein Co. for the first-window broadcast premiere rights to a trio of films, including first-window rights to "Extreme Movie," "The Hammer" and second-window rights to "Soul Men" and "Who's Your Caddy?")

HAROLD & KUMAR Escape from Guananamo Bay. (Comedy paid $4 million for the exclusive network window, which will be available in October 2010. The agreement also includes runs of Be Kind Rewind which was purchased on the back end of the network window for less than $1 million)

Superhero Movie ($2.7 million for the cable rights in September 2010.  The four year deal also includes pre-buys of two other unreleased titles, Fanboys (Dec 2010) and The Promotion (March 2011). Terms of the agreement allow The Weinstein Company to sell runs of the movies to another cable network during a specific window, in addition to selling the films to PayTV outlets prior to becoming available to Comedy Central)

PROGRAM RENEWALS:

LEWIS BLACK: THE ROOT OF ALL EVIL (season #2)

KATHY GRIFFIN: MY LIFE ON THE D-LIST (season #5) (airdate tbd - but histiorically rolls out in summer)

PROGRAM CANCELLATIONS:

None announced.

ADDITIONAL SHOWS CURRENTLY AIRING:

AMERICAN BODY SHOP, ATOM, BLUE COLLAR COMEDY TOUR, COMEDIANS OF COMEDY, CON, CRANK YANKERS,  DOG BITES MAN, FREAK SHOW, HALFWAY HOME, THE HOLLOW MEN, INSOMNIAC WITH DAVE ATTELL,  MADTV, NAKED TRUCKER, PREMIUM BLEND, PRIMETIME GLICK, SARAH SILVERMAN PROGRAM, SHOWBIZ SHOW, STRANGERS WITH CANDY, THAT'S MY BUSH, TRIGGER HAPPY TV, UPRIGHT CITIZEN BRIGADE, WANDA DOES IT

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