E! Performance/Schedule Analysis - July 2009

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of August 20, 2009)


CURRENT AND SIGNATURE PROGRAMS:

CHELSEA LATELY (REALITY)

An inventive collection of pre-taped spoofs, film shorts and field remote pieces shot from Handler's unique point of view, all framed by stand-up segments that feature her performing before a live studio audience.

Status: E! has extended the latenight run through 2009.  Produced by John Axelson and Brent Zacky. DENISE RICHARDS: IT'S COMPLICATED (REALITY)
E! takes you into the home of this tabloid darling and provides the truth about her tumultuous Hollywood life.
Status: Renewed for a second season, currently airing.  Produced by Ryan Seacrest Prods.


DR. 90210
(REALITY)

Throughout the series, DR. 90210 follows the intimate and chaotic day-to-day world of a Beverly Hills plastic surgeon and his patients, from reception to consultations to surgery, to the moment of truth when the bandages are lifted.  Viewers get a revealing, inside look at the life of one of Hollywood's most privileged players.

Status: Currently in its sixth season. Produced by E! Entertainment Television and Intersection Prods.


E! NEWS
(REALITY)

Travels to all corners of the globe to bring viewers the hottest news from the entertainment world!  Ryan Seacrest co-anchors.

Status: Currently in original and repeat episodes.  Produced by E! Entertainment Television.


E! TRUE HOLLYWOOD STORY
(REALITY)

The truth behind Hollywood's sensational stories and the secret lives of celebrities.  Features in-depth interviews, rare footage, photographs and dramatic re-enactments.

Status: Currently in its 13th season. Produced by E! Entertainment Television and Super! Drama TV.


THE GIRLS NEXT DOOR
(REALITY)

This show takes a look at the lives of the women in the Playboy mansion.
Status: Currently in its fifth season.  78 x 30.  Produced by E! Entertainment Productions, Alta Loma Ent., Fox Television Network and Prometheus Ent.


KEEPING UP WITH THE KARDASHIANS
(REALITY)

The series documents the daily lives of the Kardashian/Jenner family, the former of which consists of the ex-wife and children of late attorney Robert Kardashian.

Status:Completed airing its third season. 12 x 30.  Produced by Bunim Murray Prods. and Ryan Seacrest Prods.


SATURDAY NIGHT LIVE
(COMEDY)

The biggest stars.  The biggest laughs.  Catch SNL classic and current episodes of this TV pop phenomenon featuring all your favorite celebrity hosts and music performers.  (Network acquisition off NBC.)

Status:NBC off-network acquisition. 

SNOOP DOGG'S FATHER HOOD (REALITY)

Rap star Snoop Dogg as he gives you an inside look at his home and family. Meet his wife Shante, his sons Cordell and Corde, and daughter Cori. See Snoop stress out trying to balance the roles of father, husband, rap superstar, and businessman.

Status:Completed airing its second season. 10 x 30. Produced by The Firm and Snoopadelic Films.


THE SOUP
(TALK/MAGAZINE)

Join host Joel McHale for an irreverent look at the week's biggest, best and most bizarre moments and events in the world of pop culture.

Status: Currently in its sixth season.  Produced by E! Entertainment Televison.


SUNSET TAN
(REALITY)
The series chronicls the lives of the managers and employees of a tanning salon in LA called Sunset Tan.
Status: Currently in its third season.  20 x 30.  Produced by E! Entertainment Television and Intuitive Entertainment.


TRUE HOLLYWOOD STORY
(DOC/REALITY)
A documentary series that deals with famous Hollywood celebrities, movies, TV shows and well-known public figures. Status:  Premiered in 1996.  Produced by E! Entertainment Television.


JULY 2009 PRIMETIME SCHEDULE


TOP PRIMETIME SHOWS:

THE SOUP, SOUP PRESENTS, THE GIRLS NEXT DOOR, SATURDAY NIGHT LIVE, ON E!, TRUE HOLLYWOOD STORY, KEEPING UP WITH THE KARDASHIANS, KENDRA, DENISE RICHARDS: IT'S COMPLICATED


SCHEDULING STRATEGIES:

Even with the cluttered programming on cable on Sunday nights, E! is not afraid to air one of their best originals like  KEEPING UP WITH THE KARDASHIANS or THE GIRLS NEXT DOOR.  Most of their schedule varies night by night, week to week.  It is rather looked upon as if you are watching the brand, and not appointment viewing. 

UPCOMING PREMIERES:

KOURTNEY & KLOE TAKE MIAMI premiered August 16th at 10pm
REALITY HELL premiered August 16th at 10:30pm

RATINGS ANALYSIS:

Live Primetime Ratings Comparison:

July 2009 vs July 2008  

Yearly % change*   

HH

M25-54

F25-54

P25-54

Monday 8-11pm

-14%

-33%

-13%

-14%

Tuesday 8-11pm

33%

133%

83%

80%

Wednesday 8-11pm

60%

20%

67%

33%

Thursday 8-11pm

17%

25%

13%

17%

Friday 8-11pm

-13%

-14%

0%

0%

Saturday 8-11pm

-14%

-43%

-27%

-33%

Sunday 8-11pm

25%

17%

56%

57%

MTWTFSS 8-11pm

14%

20%

25%

14%


*The Nielsen Company's National Television Audience Sample

Overall, the Monday-Sunday primetime averages for ratings, share and delivery were up this month as compared to one year ago, last July 2008.  Share was up +14% and delivery was up +12%.  Adults 18-49 and 25-54 share and delivery were up +13% and +14%, respectively.  Signature programming such as TRUE HOLLYWOOD STORY was up a modest +3%, while ON E! was up +76% in overall delivery.  THE SOUP was up +4% and DENISE RICHARDS was up +67% in overall share from one year ago. 

Comparing last month's primetime averages, both share and delivery were on par.  Overall share fell flat and delivery was down -3%.  Tuesday and Wednesday nights did show significant growth with  increases in delivery by as much as +26% and +7%, respectively.

Programming that continues to be the staples for the channel include: THE SOUP, TRUE HOLLYWOOD STORY, THE GIRLS NEXT DOOR, ON E! and SATURDAY NIGHT LIVE.  THE SOUP was down this month as was TRUE HOLLYWOOD STORY.  Last month E! was able to piggyback on controversial subjects.  With the passing of Michael Jackson, and the extensive amount of footage E! had on him and his family, no doubt contributed to last months ratings success.  This month profiled Natasha Richardson, in deed a tragic death, but not a world phenomenon like Jackson.  This network has an unbelievable appeal to act as a tabloid magazine and exploit their subjects accordingly.  GIRLS NEXT DOOR and SATURDAY NIGHT LIVE were off the air this month.  ON E! was up +110% share and in all key demos.  Again profiling Michael Jackson again this month, even though they were repeats from last month, contributed to this franchise series ratings success.

Original series KEEPING UP WITH THE KARDASHIANS was down again overall this month.However, it still continues to be one of the highest rated signature programs on the network.Again it was beaten out of the top spot by original series KENDRA which premiered last month. KENDRA is averaging about 2 million viewers, almost double the time period average. (Hollywood Reporter 7/22/09)DENISE RICHARDS: IT'S COMPLICATED now in its second season which also kicked off last month was up +8% with Adults 18-49 this month.  Two original reality shows that have really resonated with the E! viewer.

The MOVIES WE LOVE franchise was down significantly this month, but they ran the same film over and over again.  And rounding out the month, yet again are the classic tabloid-labeled specials, some franchises in their own right, that keep their viewers coming back month after month: 20 Hollywood Murders, 20 Unsolved Crimes, 15 Most Notorious Women, and 30 Best and Worst Beach Bodies.


PROGRAM ACQUISITIONS:

SEX AND THE CITY,  HE'S JUST NOT THAT INTO YOU, and THE WOMEN.  (Premieres July 2012.  In addition sister network Style will have concurrent rights to all 3 titles.)


PROGRAM RENEWALS:
KENDRA (season #2, 12 episodes)

KEEPING UP WITH THE KARDASHIANS (season #3)
CHELSEA LATELY (through 2012)

PROGRAM CANCELLATIONS:

None announced.

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