E! Performance/Schedule Analysis - June 2009

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of July 21, 2009)


CURRENT AND SIGNATURE PROGRAMS:

CHELSEA LATELY (REALITY)

An inventive collection of pre-taped spoofs, film shorts and field remote pieces shot from Handler's unique point of view, all framed by stand-up segments that feature her performing before a live studio audience.

Status: E! has extended the latenight run through 2009.  Produced by John Axelson and Brent Zacky. DENISE RICHARDS: IT'S COMPLICATED (REALITY)
E! takes you into the home of this tabloid darling and provides the truth about her tumultuous Hollywood life.
Status: Renewed for a second season, currently airing.  Produced by Ryan Seacrest Prods.


DR. 90210
(REALITY)

Throughout the series, DR. 90210 follows the intimate and chaotic day-to-day world of a Beverly Hills plastic surgeon and his patients, from reception to consultations to surgery, to the moment of truth when the bandages are lifted.  Viewers get a revealing, inside look at the life of one of Hollywood's most privileged players.

Status: Currently in its sixth season. Produced by E! Entertainment Television and Intersection Prods.


E! NEWS
(REALITY)

Travels to all corners of the globe to bring viewers the hottest news from the entertainment world!  Ryan Seacrest co-anchors.

Status: Currently in original and repeat episodes.  Produced by E! Entertainment Television.


E! TRUE HOLLYWOOD STORY
(REALITY)

The truth behind Hollywood's sensational stories and the secret lives of celebrities.  Features in-depth interviews, rare footage, photographs and dramatic re-enactments.

Status: Currently in its 13th season. Produced by E! Entertainment Television and Super! Drama TV.


THE GIRLS NEXT DOOR
(REALITY)

This show takes a look at the lives of the women in the Playboy mansion.
Status: Currently in its fifth season.  78 x 30.  Produced by E! Entertainment Productions, Alta Loma Ent., Fox Television Network and Prometheus Ent.


KEEPING UP WITH THE KARDASHIANS
(REALITY)

The series documents the daily lives of the Kardashian/Jenner family, the former of which consists of the ex-wife and children of late attorney Robert Kardashian.

Status:Completed airing its third season. 12 x 30.  Produced by Bunim Murray Prods. and Ryan Seacrest Prods.


SATURDAY NIGHT LIVE
(COMEDY)

The biggest stars.  The biggest laughs.  Catch SNL classic and current episodes of this TV pop phenomenon featuring all your favorite celebrity hosts and music performers.  (Network acquisition off NBC.)

Status:NBC off-network acquisition. 

SNOOP DOGG'S FATHER HOOD (REALITY)

Rap star Snoop Dogg as he gives you an inside look at his home and family. Meet his wife Shante, his sons Cordell and Corde, and daughter Cori. See Snoop stress out trying to balance the roles of father, husband, rap superstar, and businessman.

Status:Completed airing its second season. 10 x 30. Produced by The Firm and Snoopadelic Films.


THE SOUP
(TALK/MAGAZINE)

Join host Joel McHale for an irreverent look at the week's biggest, best and most bizarre moments and events in the world of pop culture.

Status: Currently in its sixth season.  Produced by E! Entertainment Televison.


SUNSET TAN
(REALITY)
The series chronicls the lives of the managers and employees of a tanning salon in LA called Sunset Tan.
Status: Currently in its third season.  20 x 30.  Produced by E! Entertainment Television and Intuitive Entertainment.


TRUE HOLLYWOOD STORY
(DOC/REALITY)
A documentary series that deals with famous Hollywood celebrities, movies, TV shows and well-known public figures. Status:  Premiered in 1996.  Produced by E! Entertainment Television.


JUNE 2009 PRIMETIME SCHEDULE


TOP PRIMETIME SHOWS:

THE SOUP, SOUP PRESENTS, THE GIRLS NEXT DOOR, SATURDAY NIGHT LIVE, ON E!, TRUE HOLLYWOOD STORY, KEEPING UP WITH THE KARDASHIANS, KENDRA, DENISE RICHARDS: IT'S COMPLICATED


SCHEDULING STRATEGIES:

Even with the cluttered programming on cable on Sunday nights, E! is not afraid to air one of their best originals like  KEEPING UP WITH THE KARDASHIANS or THE GIRLS NEXT DOOR.  Most of their schedule varies night by night, week to week.  It is rather looked upon as if you are watching the brand, and not appointment viewing. 

UPCOMING PREMIERES:

KENDRA premiered on June 7th, 2009 at 10pm

DENISE RICHARDS: IT'S COMPLICATED (season #2) premiered on June 7th, 2009 at 10:30pm
KOURTNEY & KLOE TAKE MIAMI: will premiere August 16th at 10pm

RATINGS ANALYSIS:

Live Primetime Ratings Comparison:

June 2009 vs June 2008  
Yearly % change*       H'hold        M25-54       F25-54    P25-54
Monday 8-11pm            25%            0%          -22%      -14%
Tuesday 8-11pm            17%           25%         -13%        0%
Wednesday 8-11pm        17%           25%          33%       40%
Thursday 8-11pm           17%           25%          43%       17%
Friday 8-11pm               17%           40%          11%       14%
Saturday 8-11pm             0%           17%           0%        14%
Sunday 8-11pm              33%           33%          45%       50%
MTWTFSS 8-11pm    14%         20%        13%     14%
*The Nielsen Company's National Television Audience Sample

Overall, the Monday-Sunday primetime averages for ratings, share and delivery were down this month as compared to one year ago, last June 2008.  Share was down -6% and delivery was down -9%.  Both Adults 25-54 and Adults 18-49 share were also down -6%.  However, original series like KARDASHIANS and DENISE RICHARDS: IT'S COMPLICATED were both up +16% in overall delivery.  And E! signature programs like TRUE HOLLYWOOD STORY was up +33% in overall share and THS INVESTIGATES was up +8% delivery.Off-network acquisition SATURDAY NIGHT LIVE continues to sustain the demos, delivery was up +16% overall from one year ago. 

Comparing last month's primetime averages, both share and delivery were up.  Overall share was up +33% and delivery was up +14%, respectively.  In fact all key demos were up this month including Women 18-49 which was up +10%.

Programming that continues to be the staples for the channel include: THE SOUP, TRUE HOLLYWOOD STORY, THE GIRLS NEXT DOOR, ON E! and SATURDAY NIGHT LIVE.  THE SOUP was up a modest +3% in delivery.   TRUE HOLLYWOOD STORY was up signifcantly by as much +60% share this month.  Most likely due to controversial subjects that were in the news.Celebrities like Patrick Swayze, and Michael Jackson no doubt contributed to the ratings success this month.In fact, there were many E! Breaking News programs that were covering the death of Michael Jackson.No other network out there covered or had as much coverage on the life and death of Michael Jackson and his family.Signature series GIRLS NEXT DOOR was up +30% with Women 18-49 share. ON E! was down in overall demos this month.And off-network acquisition SATURDAY NIGHT LIVE continues to sustain and was up +14% with Men 18-49.

Original series KEEPING UP WITH THE KARDASHIANS was down overall this month.However, it still continues to be one of the highest rated signature programs on the network and has really resonated with its viewers on this channel.However, it was beaten out of the top spot by two new original series that premiered this month.KENDRA and DENISE RICHARDS: IT'S COMPLICATED both premiered on the 7th.KENDRA who is the youngest member of THE GIRLS NEXT DOOR series, is committed to an 8 episode order about life after living in the Playboy Mansion.DENISE RICHARDS, now in its second season is another reality series that E! touts as giving their viewers the opportunity to vicariously live the fantasy of its stars, but also offers moments that are very relatable to its viewers.This formula is a strategy that has become an instant success for the channel, even with a short episode season commitment.

The MOVIES WE LOVE franchise which has been doing well for the network, was up this month.  Share was up +17% with an equal balance of male and female demos.   And rounding out the month, yet again are the classic tabloid-labeled specials, some franchises in their own right, that keep their viewers coming back month after month: 20 Hollywood Murders, 20 Unsolved Crimes, 15 Acts of Violence, and 20 Best and Worst Plastic Surgery.

PROGRAM ACQUISITIONS:

SEX AND THE CITY feature film, HE'S JUST NOT THAT INTO YOU and THE WOMEN.  (Under the agreement E! gets the second position in the network television window for these 3 films beginning in July 2012.  In addition sister network Style will have concurrent rights to all 3 titles.)


PROGRAM RENEWALS:
KENDRA (season #2, 12 episodes)

KEEPING UP WITH THE KARDASHIANS (season #3)
CHELSEA LATELY (through 2012)

PROGRAM CANCELLATIONS:

None announced.

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