E! Performance/Schedule Analysis - September 2009

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of September 18, 2009)


CURRENT AND SIGNATURE PROGRAMS:

CHELSEA LATELY (REALITY)

An inventive collection of pre-taped spoofs, film shorts and field remote pieces shot from Handler's unique point of view, all framed by stand-up segments that feature her performing before a live studio audience.

Status: E! has extended the latenight run through 2009.  Produced by John Axelson and Brent Zacky. DENISE RICHARDS: IT'S COMPLICATED (REALITY)
E! takes you into the home of this tabloid darling and provides the truth about her tumultuous Hollywood life.
Status: Renewed for a second season, currently airing.  Produced by Ryan Seacrest Prods.


DR. 90210
(REALITY)

Throughout the series, DR. 90210 follows the intimate and chaotic day-to-day world of a Beverly Hills plastic surgeon and his patients, from reception to consultations to surgery, to the moment of truth when the bandages are lifted.  Viewers get a revealing, inside look at the life of one of Hollywood's most privileged players.

Status: Currently in its sixth season. Produced by E! Entertainment Television and Intersection Prods.


E! NEWS
(REALITY)

Travels to all corners of the globe to bring viewers the hottest news from the entertainment world!  Ryan Seacrest co-anchors.

Status: Currently in original and repeat episodes.  Produced by E! Entertainment Television.


E! TRUE HOLLYWOOD STORY
(REALITY)

The truth behind Hollywood's sensational stories and the secret lives of celebrities.  Features in-depth interviews, rare footage, photographs and dramatic re-enactments.

Status: Currently in its 13th season. Produced by E! Entertainment Television and Super! Drama TV.


THE GIRLS NEXT DOOR
(REALITY)

This show takes a look at the lives of the women in the Playboy mansion.
Status: Currently in its fifth season.  78 x 30.  Produced by E! Entertainment Productions, Alta Loma Ent., Fox Television Network and Prometheus Ent.


KEEPING UP WITH THE KARDASHIANS
(REALITY)

The series documents the daily lives of the Kardashian/Jenner family, the former of which consists of the ex-wife and children of late attorney Robert Kardashian.

Status:Completed airing its third season. 12 x 30.  Produced by Bunim Murray Prods. and Ryan Seacrest Prods.


SATURDAY NIGHT LIVE
(COMEDY)

The biggest stars.  The biggest laughs.  Catch SNL classic and current episodes of this TV pop phenomenon featuring all your favorite celebrity hosts and music performers.  (Network acquisition off NBC.)

Status:NBC off-network acquisition. 

SNOOP DOGG'S FATHER HOOD (REALITY)

Rap star Snoop Dogg as he gives you an inside look at his home and family. Meet his wife Shante, his sons Cordell and Corde, and daughter Cori. See Snoop stress out trying to balance the roles of father, husband, rap superstar, and businessman.

Status:Completed airing its second season. 10 x 30. Produced by The Firm and Snoopadelic Films.


THE SOUP
(TALK/MAGAZINE)

Join host Joel McHale for an irreverent look at the week's biggest, best and most bizarre moments and events in the world of pop culture.

Status: Currently in its sixth season.  Produced by E! Entertainment Televison.


SUNSET TAN
(REALITY)
The series chronicls the lives of the managers and employees of a tanning salon in LA called Sunset Tan.
Status: Currently in its third season.  20 x 30.  Produced by E! Entertainment Television and Intuitive Entertainment.


TRUE HOLLYWOOD STORY
(DOC/REALITY)
A documentary series that deals with famous Hollywood celebrities, movies, TV shows and well-known public figures. Status:  Premiered in 1996.  Produced by E! Entertainment Television.


AUGUST 2009 PRIMETIME SCHEDULE


TOP PRIMETIME SHOWS:

THE SOUP, SOUP PRESENTS, ON E!, TRUE HOLLYWOOD STORY, KEEPING UP WITH THE KARDASHIANS, KENDRA, KOURTNEY AND KHLOE TAKE MIAMI, REALITY HELL


SCHEDULING STRATEGIES:

Even with the cluttered programming on cable on Sunday nights, E! is not afraid to air one of their best originals like  KEEPING UP WITH THE KARDASHIANS or THE GIRLS NEXT DOOR.  Most of their schedule varies night by night, week to week.  It is rather looked upon as if you are watching the brand, and not appointment viewing. 

UPCOMING PREMIERES:

KOURTNEY & KLOE TAKE MIAMI premiered August 16th at 10pm
REALITY HELL premiered August 16th at 10:30pm
GIRLS NEXT DOOR premieres October 11th, 2009

RATINGS ANALYSIS:

Live Primetime Ratings Comparison:

August 2009 vs August 2008  

Yearly % change*   

HH

M25-54

F25-54

P25-54

Monday 8-11pm

0%

20%

13%

14%

Tuesday 8-11pm

40%

25%

33%

40%

Wednesday 8-11pm

20%

0%

60%

40%

Thursday 8-11pm

-14%

-20%

14%

0%

Friday 8-11pm

33%

40%

25%

50%

Saturday 8-11pm

0%

0%

50%

40%

Sunday 8-11pm

83%

40%

114%

83%

MTWTFSS 8-11pm

17%

20%

43%

33%


*The Nielsen Company's National Television Audience Sample

Overall, Monday-Sunday primetime averages for ratings, share and delivery were up this month as compared to one year ago, August 2008.  Share was up +17% and delivery was up +23%.  Adults18-49 and 25-54 delivery were up +26% and +24%, respectively.  Considering that two major programming notes in 2008 in August were the Beijing Olympics and Election coverage, E! has made notable gains in the demos, but more likely it is a result of new original programming.  Signature programming such as TRUE HOLLYWOOD STORY and ON E! were both up a significant +20% share.  THE SOUP was up +13% and THS INVESTIGATES was up a whopping +40% from one year ago.  

Comparing last month's primetime averages, both share and delivery were up.  Overall delivery was up a modest +1%.  But, both Friday and Saturday nights in particular did show significant growth with increases in delivery by as much as +15%.  Adults 18-49 were up +18% and +22%, respectively.

This month kicked off with two brand new original series premieres.  Sunday, August 16th was the premiere of KOURTNEY & KHLOE TAKE MIAMI at 10pm and REALITY HELL at 10:30pm.  KOURTNEY & KHLOE, a spin-off series of KEEPING UP WITH THE KARDASHIANS drew the second biggest audience in the network history.  KOURTNEY & KHLOE set a record amongst Women 18-34, and interestingly outperformed the premiere episodes of KARDSHIANS.  It was reported that this new show delivered more than six times as many viewers as the same time period a year ago.  REALITY HELL which followed KOURTNEY & KHLOE averaged nearly 1.3 million viewers, almost triple the network's primetime viewing audience (E! network 8/17/09).  And considering all the clutter and new premieres on cable in summertime, Sunday nights continue to be steadfast amongst the networks and the premiere destination night.

Additional programming that continue to be the staples for the channel include THE SOUP, TRUE HOLLYWOOD STORY, and ON E! this month.  THE SOUP was up +3% in delivery overall. TRUE HOLLYWOOD STORY was down in the younger demos this month but was up with Adults 25-54.  Over the last two months E! has been covering the life and death of Michael Jackson.  Even though it has been over two months since the tragic passing of one of the the greatest  pop culture figures, controversy surrounding his life and death continue to make major headlines.   And at the end of this month there were a handful of Jackson specials that we will cover ratings on next month.  On August 29th E! paid tribute to a full day of programming including specials Forbes Presents Michael Jackson: Where's the Money?. An E! News Special: The Death of Michael Jackson and Michael Jackson: An E! Entertainment Special. 

Original series KEEPING UP WITH THE KARDASHIANS was up +14% in delivery overall this month and continues to be one of the highest rated signature programs on the network. Original series KENDRA was up +11% share and delivery this month.  KENDRA another spin-off series is dominating the ratings in primetime.  Again this month it has beat out KARDASHIANS and is another notch on the belt for successful E! original series.

Additional programming notes for the month were GIRLS NEXT DOOR, DENISE RICHARDS: IT'S COMPLICATED and SATURDAY NIGHT LIVE were off the air this month.  GIRLS NEXT DOOR will premiere its new season in October.

The MOVIES WE LOVE franchise fell flat this month.  Considering that the only movie shown this month was WAYNE'S WORLD, who can be surprised?  Friday nights profiled THE COMEDIANS OF CHELSEA LATELY.  A group of comedians who appear on a regular basis on her late night show have now been given a platform to present two entire showcases just for these stand-ups.  We'll keep an eye out for this one to see if this new concept has the legs to stand on!!

And rounding out the month, are the classic tabloid-labeled specials, some franchises in their own right, that keep their viewers coming back month after month: 20 Hollywood Murders, 20 Best and Worst Plastic Surgery, 15 Acts of Violence, and 15 Unthinkable Crimes.

PROGRAM ACQUISITIONS:

SEX AND THE CITY,  HE'S JUST NOT THAT INTO YOU, and THE WOMEN.  (Premieres July 2012.  In addition sister network Style will have concurrent rights to all 3 titles.)


PROGRAM RENEWALS:
KENDRA (season #2, 12 episodes)

KEEPING UP WITH THE KARDASHIANS (season #3)
CHELSEA LATELY (through 2012)

PROGRAM CANCELLATIONS:

None announced.

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