Food Network Performance/Schedule Analysis - November 2008

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of December 20, 2008)

TARGET DEMOGRAPHIC:

P 25-54, F 25-54, F 18-49

NOVEMBER 2008 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS:

EXTREME HOLIDAY CAKES, DR. SEUSS CAKES, PILLSBURY BAKE-OFF, DINERS, DRIVE-INS & DIVES, ULTIMATE THANKSGIVING FEAST, ITALIAN FAMILY FEAST, IRON CHEF AMERICA, AMERICAN PIE FESTIVAL, UNWRAPPED, THROWDOWN WITH BOBBY FLAY.

SCHEDULING STRATEGIES:

Food Network has an overall consistent schedule; the audience can be confident in the fact that the top shows for the most part will not be moved from their usual time slots.  The exceptions are marathon weeks where either one original show is aired repeatedly across the week, and theme weeks where special episodes of original series around one theme (Christmas, summer grilling, etc.).  Here are the consistencies in Food Network's schedule: GOOD EATS is stripped at 8pm Monday thru Thursday.  Monday is home to documentary series HOW'D THAT GET ON MY PLATE and UNWRAPPED.  Alton Brown's GOOD EATS gets an hour on both Tuesdays and Wednesdays.  Guy Fieri owns the Monday 10pm hour with his DINERS, DRIVE-INS AND DIVES - one new episode, followed by a repeat.  ACE OF CAKES occupies the same spot on Tuesday and Thursday nights, and in both cases, it's a repeat episode followed by a premiere.  Saturdays are for the often-seasonal FOOD NETWORK SPECIALS, and Sunday is all about competitions: FOOD NETWORK CHALLENGE and IRON CHEF AMERICA.

PROGRAM/SCHEDULE CHANGES:

OCTOBER-NOVEMBER 2008:

NA

DECEMBER AND BEYOND:

PREMIERES:

**DEAR FOOD NETWORK: THANKSGIVING TURKEY - November 17, 9pm.
**FRIED CHRISTMAS - December 5, 7pm.  
**HOLIDAY DESSERTS - December 9, 9pm.
**ULTIMATE RECIPE SHOWDOWN  (New Season) - January 4, 9pm.
**CHOPPED - January 13, 10pm. 
**WILL WORK FOR FOOD - January 19, 2009, 8:30pm.

YEAR AGO/BIG PICTURE:

IRON CHEF AMERICA and PAULA DEAN were the top rated shows last year.  The FOOD NETWORK CHALLENGE and Guy Fieri's DINERS, DRIVE-INS & DIVES (3D) have moved up this year along with ACE OF CAKES.  IRON CHEF is still a top 10 Series while PAULA DEAN appears in the list via her specials.

NOVEMBER 2008 PRIMETIME RATINGS ANALYSIS:

Food Network is doing quite well showing year-to-year growth on five of seven nights to net growth of 7% in Households, 14% in P18-49 and 9% in P25-54.  The Thanskgiving themed programming performed very well and delivered ratings above the monthly average.

Mondays are up 34% in Households and 52% in P18-49 over last year.  Guy Fieri delivered the biggest numbers at 10pm but it was always a steep climb from the low performing 8pm hour of GOOD EATS and HOW'D THAT GET ON MY PLATE.

Tuesdays are up 17% in Households and 24% in the P18-49 demo from last year.  ACE OF CAKES and DEAR FOOD NETWORK THANKSGIVING special were the drivers of ratings growth.

Wednesdays are down 7% in Households and flat in the P18-49 demo (although women 18-49 were up 10%).  THROWDOWN WITH BOBBY FLAY was the strongest series for the night while PAULA'S SOUTHERN THANSGIVING delivered big.

Thursdays are up 28% in Households and 35% in the P18-49 demo from last year.  ACE OF CAKES is the regular ratings leader for the night.

Fridays are down 6% in Households and flat in the P18-49 demo ( Men 18-49 were up 18%). Guy Fieri's DINERS, DRIVE-INS & DIVES is the driver for the night and was helped by a stack of his programs on Black Friday.

Saturdays are up 25% in Households  and 38% in the P18-49 demo against last year.  The FOOD NETWORK 4 PACK is an anthology that benefitted by Thanksgiving themed stacks throughout the month.

Sundays were down 11% in Households and 10% in the P18-49 demo compared to last year.  The CHEF JEFF  series had three plays in November that dropped significantly from the strong IRON CHEF AMERICA lead-in.

PROGRAM ACQUISITIONS:

None announced.

PROGRAM RENEWALS:

-DINNER : IMPOSSIBLE-New season of six episodes with Robert Irvine returning as host.

PROGRAM CANCELLATIONS:

None announced.

ADDITIONAL SHOWS CURRENTLY AIRING:

BOY MEETS GRILL, BOY MEETS GRILL, BBQ WITH BOBBY FLAY, RESTAURANT MAKEOVER, THE HUNGRY DETECTIVE, HAM ON THE STREET, HOW TO BOIL WATER, MOLTO MARIO, ROKER ON THE ROAD, RECIPE FOR SUCCESS, GUY'S BIG BITE, QUICK FIX MEALS WITH ROBIN MILLER, PAULA'S HOME COOKING, PARTY LINE WITH THE HEARTY BOYS, ALL AMERICAN FESTIVALS, KITCHEN ACCOMPLISHED, EVERYDAY ITALIAN, 30 MINUTE MEALS, THE ESSENCE OF EMERIL, EASY ENTERTAINING WITH MICHAEL CHIARELLO, SEMI-HOMEMADE WITH SANDRA LEE, INSIDE DISH, FOOD FINDS, SUGAR RUSH, SARA'S SECRETS, BEHIND THE BASH

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