G4 Performance/Schedule Analysis - December 2008

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of January 20, 2009)

TARGET DEMOGRAPHIC:

Male 18-34.

DECEMBER 2008 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS

X-PLAY, ATTACK SHOW, COPS 2.0, NINJA WARRIOR, HEROES, HUMAN WRECKING BALLS

SCHEDULING STRATEGIES:

By airing 2 off-net shows that appeal both to the "gamer' and the male demographic, G4 sets up a promotional vehicle to launch new originals.

G4 is getting more into off-net acquisitions in primetime.  With high profile acquisitions like COPS, ARRESTED DEVELOPMENT, LOST and now HEROES gives the Channel a built in audience immediately that they might have not had.  These series speaks perfectly to G4's young-male audience and is an excellent complement to the network's programming lineup, which includes content such as Comic-Con coverage, live daily strip ATTACK OF THE SHOW and video-game-review series X-PLAY.  It also allows the network to use the hit NBC show HEROES to expand their brands and promote original programming. This kind of acquisition also shows that they are a serious player for product in the cable/broadcast acquisition marketplace.

PROGRAM/SCHEDULE CHANGES:

NOVEMBER - DECEMBER 2008:

PREMIERES:

**November 12th - HUMAN WRECKING BALLS
**December 2nd - X-PLAY'S Holiday Buyer's Gudie at 8pm
**December 9th - X-PLAY Best of 2008 Awards at 8pm
**December 13th - G4 Investigates: Tech Fight Clubs
**December 16th- X-PLAY'S 2008: The Year in Video Games at 8pm
**December 23rd - X-PLAY 2009: Preview Special

JANUARY AND BEYOND:

PREMIERES:

**January 8th - G4 PRESENTS CES 2009 special
**January 28th - THE CHASER'S WAR ON EVERYTHING at 9pm

YEAR AGO/BIG PICTURE:

Overall Monday-Sunday primetime averages for share and delivery either fell flat or was down compared to one year ago, December 2007.Delivery was down -15%.But Men 18-49 were up +12% in overall delivery.X-PLAY was up +5% and COPS was up a whopping +69% in overall delivery from one year ago.

DECEMBER 2008 PRIMETIME RATINGS ANALYSIS:

G4's primetime average for ratings, share and delivery Monday-Sunday was up slightly this month compared to last month, November.  Overall share fell flat and delivery was up +8%.Men 18-49 was up +28% in overall delivery and Men 25-54 was up +19%.Thursday, Friday and Saturday nights in particular showed significant growth in terms of delivery this month.

G4's Monday-Friday primetime programs are half-hour stacks, a mix of acquired and original.  For the most part their programming has been pretty consistent week to week with staples like NINJA WARRIORS, X-PLAY, COPS 2.0, ATTACK SHOW and MOVIES this month dominated the primetime schedule.  NINJA WARRIOR was down this month but X-PLAY was up +41% in overall delivery.G4's popular video game series X-PLAY expanded its in-depth, all access coverage this month by airing four, one-hour specials. Special episodes included "X-Play Holiday Buyers Guide," "X-Play Best of 2008 Awards" Show, "X-Play 2008: The Year in Video Games" and "X-Play 2009 Preview Special".Embarking on one of the biggest months in X-PLAY history, these specials brought fans additional news stories, demos, overviews and previews.Each new episode aired every Tuesday night.  It's not a surprise why the ratings and delivery were extraordinary for this series this month!As a side note, it was reported that 2008 proved to be the biggest year for video games. Gaming companies delivered some of the most advanced and sophisticated games from the world's best known franchises and set all-time records for sales, creating new standards for game design and development and solidifying gaming as one of the most popular forms of entertainment among all age groups.

COPS 2.0, the interactive version was up +8% delivery, while regular version COPS was up +18%.This off-network staple continues to be the highest rated program on the Channel.Movies were up +8% in delivery.Titles that appeal to young men demographics worthy of mentioning: "Fight Club", "Timecop", "PeeWee's Big Adventure", "Space Balls" and "Legend of Drunken Master". HUMAN WRECKING BALLS which premiered last month and we said we would keep an eye on this one, is already living up to its potential.Delivery was up +5% this month.This series featuring the Pumphrey Brothers dismantling, destroying and disintegrating a variety of large objects using only their brute force already looks like a winner on this Channel, and fits in perfectly with their core demographics.

Off-net acquisition HEROES filled the schedule this month, but either fell flat or was down in key demos.Weekends were more of the same, with stacks of originals and off net series, in addition to movies which primarily dominated the schedule. A few eps of WHACKED OUT VIDEOS aired in primetime this month.It's G4's reality show depicting weird/bizarre crazy human behavior from around the world.Usually this late night show airs at 11:30pm - and since there were no great shakes from its primetime run, better to leave it there.But, from a scheduling standpoint, it serves as some new filler to try out in the weekend line-up.

There was one special to note that aired on Saturday, December 13th "G4 Investigates: Tech Fight Clubs.This special took viewers to real fight clubs where grown men gather to beat each other until one submits or gets knocked out. But fighters in this club are not your rough and tumble guys. They are IT and tech professionals who play video games and work on computers by day.Again, perhaps not the most successful in terms of ratings, but for defining the brand and fresh new original programming opportunities, it fits the bill.

PROGRAM ACQUISITIONS:

THE CHASERS

PROGRAM RENEWALS:

None announced.

PROGRAM CANCELLATIONS:

None announced.

ADDITIONAL SHOWS CURRENTLY AIRING:

CINEMATECH NOCTURNAL EMMISSIONS,  CHEATERS, TOTALLY OUTRAGEOUS BEHAVIOR, WHACKED OUT VIDEOS, CODE MONKEYS, WANTED FOR SEX, UNBEATABLE BANZUKE, FREAKY, TRIGGER HAPPY TV

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