G4 Performance/Schedule Analysis - July 2009

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of August 20, 2009)

CURRENT AND SIGNATURE PROGRAMS:

ATTACK OF THE SHOW
(REALITY)
The show that gets you inside, underneath, around, and behind the newest tech, the hottest games, the fastest-breaking news, and the oddest oddities from the fringe.
Status: Produced by G4 Media.


CODE MONKEYS
(REALITY)
Follows the adventures of a video game company in the early 1980s.
Status: Completed airing its current season.  26 x 30. Produced by Monkey Wrangler Prods.


COPS
(REALITY)

Real cops in adrenaline-charged confrontations.

Status: Off network acquisition.Produced by 20th Century Fox Television, FOX Television Stations and Langley Prods.


HUMAN WRECKING BALLS
(REALITY)

Tough guys Craig and Paul Pumphrey touted as weighing a combined 550 pounds and having police, construction and mixed-martial-arts backgrounds dismantling everything from cars to houses to boats with their bare hands.

Status:Completed airing its current season.  Produced by BASE Prods.


LOST IN 2.0
(SCIFI)

An interactive experience that takes the phenomenon that is LOST and blows it up so that you can get deeper, broader, and more connected to the show than ever before

Status: Off network acquisition.  Produced by ABC Studios, Touchstone Television, and Bad Robot.


NINJA WARRIOR
(REALITY)

The world's top fighters, wrestlers and athletes compete in one of the most difficult physical contests ever devised.

Status: Produced by G4 Media.


THE CHASER'S WAR ON EVERYTHING
(REALITY)

Five ballsy Australian comedians have declared war on everything they find ridiculous or wrong-headed.

Status:Completed airing its first season on 5.29.09.  20 x 30.  Produced by Chaser Broadcasting.


X-PLAY
(GAME)
A video-game review television show that covers the games, gamers, and gear that fuel today's videogaming mania.  Including sneak peeks of upcoming titles, unabashed reviews of new releases, and feature stories on the people who create, conquer, and live for videogames.
Status:Currently in its seventh season.  Produced by G4 Media and TechTv Inc.


JULY 2009 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS

X-PLAY, COPS 2.0, COPS, INTERNATIONAL SEXY LADIES SHOW, WEB SOUP, NINJA WARRIOR, CHEATERS


SCHEDULING STRATEGIES:

G4 is in the midst of a shift in its programming strategy. G4 had been stripping new episodes of X-PLAY and daily tech/pop culture series ATTACK OF THE SHOW weekday evenings.  Now it has made the commitment to cut back the number of weekly editions of X-PLAY and AOTS.  The network plans to take the money saved from those shows and use it to develop more original programming.  Cutting back on strips allows them to use their money on other new projects like a G4 UNDERGROUND.

G4 has also been spending more money and getting into off-network acquisitions in primetime.  High profile acquisitions like COPS, ARRESTED DEVELOPMENT, LOST and HEROES.  This allows the channel a built in audience immediately that they might have not had.  These series speaks perfectly to G4's young-male audience and are an excellent complement to the network's programming lineup, which includes content such as Comic-Con coverage, live daily strip ATTACK OF THE SHOW and video-game-review series X-PLAY.  It also allows the network to use the hit NBC show HEROES to expand their brands and promote original programming. This kind of acquisition also shows that they are a serious player for product in the cable/broadcast acquisition marketplace.


UPCOMING PREMIERES:

CONFESSIONS OF A BOOTH BABE premiered July 25th at 7pm

2 MONTHS, 2 MILLION premiered August 16th, 2009 at 9pm


RATINGS ANALYSIS

Live Primetime Ratings Comparison:

HH

M18-49

F18-49

P18-49

Monday 8-11pm

0%

-50%

0%

0%

Tuesday 8-11pm

0%

0%

0%

0%

Wednesday 8-11pm

0%

0%

0%

0%

Thursday 8-11pm

0%

0%

0%

0%

Friday 8-11pm

100%

0%

0%

0%

Saturday 8-11pm

0%

0%

0%

0%

Sunday 8-11pm

0%

0%

0%

0%

MTWTFSS 8-11pm

100%

0%

--

--

*The Nielsen Company's National Television Audience Sample

Overall primetime averages for delivery were up compared to one year ago July 2008.  Share fell flat but delivery was up +14%.  Men 25-54 were up +14% in delivery as well.  While some of their signature programs were down from one year ago, ATTACK SHOW was up +12% in delivery and +100% share overall from one year ago.  ATTACK SHOW also celebrated its 100th anniversary episode this month in a two-hour presentation.

Comparing Monday-Sunday primetime monthly averages, G4 was down this month.  Both share and delivery were down by as much as -50% and -18%, respectively.  Men 18-49, their core demographics were also down substantially from last month's averages.

As usual, G4's primetime programs were stacks of half-hour original and acquired product.  For the most part its programming strategy has been pretty consistent week to week.  Programming that continues to be the staples on the network were X-PLAY, COPS, COPS 2.0, CHEATERS and MOVIES dominating the schedule.  X-PLAY was down -37%.  COPS was down -27% share, and COPS 2.0, the interactive version, fell flat.   However COPS, an off-network acquisition, continues to be the highest rated program on the channel.  CHEATERS was also down overall this month.  The good news is that MOVIES were up +14% in overall delivery.  G4's branded franchise "Movies That Don't Suck" is popular with its viewers, as long as new titles continue to roll out.  Titles worthy of mentioning this month were Jurassic Park III, The Lost Boys, and Alien 3.

The premiere of two new original series, WEB SOUP and the INTERNATIONAL SEXY LADIES SHOW, had dominated last months ratings.  Not the case this month.  Both series were down considerably this month and in all key demos.  Its always a challenge to keep the momentum of a new show going, and whether it was summertime cable competition or not, we will have to keep any eye on these two shows to see how they perform next month.  The cabler premiered both reality shows on Sunday night, which is the favorable home to many new network original series launches.

Some of last months programming spilled over to into this month.  This tech savvy network had live coverage of the E3 09 LIVE last month.  G4 was named the official broadcaster of the 2009 ELECTRONIC ENTERTAINMENT EXPO.   This month's coverage included a two-hour presentation of THE STAR WARS COMIC-CON SPECTACULAR!   And another one-hour special to note this month was CONFESSIONS OF A BOOTH BABE which premiered on July 26th.  BOOTH BABE offered fans a first hand look at the beautiful models who work the booths at these kinds of conventions.   Its these kinds of event programs that that are the tentpoles for much of G4's programming.  These kinds of programs cater strictly to G4's young male demographics and this months ratings prove it.

PROGRAM ACQUISITIONS:

THE CHASERS


PROGRAM RENEWALS:

None announced.


PROGRAM CANCELLATIONS:

None announced.

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