G4 Performance/Schedule Analysis - June 2009

Author:
Publish date:

PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of July 21, 2009)

CURRENT AND SIGNATURE PROGRAMS:

ATTACK OF THE SHOW
(REALITY)
The show that gets you inside, underneath, around, and behind the newest tech, the hottest games, the fastest-breaking news, and the oddest oddities from the fringe.
Status: Produced by G4 Media.


CODE MONKEYS
(REALITY)
Follows the adventures of a video game company in the early 1980s.
Status: Completed airing its current season.  26 x 30. Produced by Monkey Wrangler Prods.


COPS
(REALITY)

Real cops in adrenaline-charged confrontations.

Status: Off network acquisition.Produced by 20th Century Fox Television, FOX Television Stations and Langley Prods.


HUMAN WRECKING BALLS
(REALITY)

Tough guys Craig and Paul Pumphrey touted as weighing a combined 550 pounds and having police, construction and mixed-martial-arts backgrounds dismantling everything from cars to houses to boats with their bare hands.

Status:Completed airing its current season.  Produced by BASE Prods.


LOST IN 2.0
(SCIFI)

An interactive experience that takes the phenomenon that is LOST and blows it up so that you can get deeper, broader, and more connected to the show than ever before

Status: Off network acquisition.  Produced by ABC Studios, Touchstone Television, and Bad Robot.


NINJA WARRIOR
(REALITY)

The world's top fighters, wrestlers and athletes compete in one of the most difficult physical contests ever devised.

Status: Produced by G4 Media.


THE CHASER'S WAR ON EVERYTHING
(REALITY)

Five ballsy Australian comedians have declared war on everything they find ridiculous or wrong-headed.

Status:Completed airing its first season on 5.29.09.  20 x 30.  Produced by Chaser Broadcasting.


X-PLAY
(GAME)
A video-game review television show that covers the games, gamers, and gear that fuel today's videogaming mania.  Including sneak peeks of upcoming titles, unabashed reviews of new releases, and feature stories on the people who create, conquer, and live for videogames.
Status:Currently in its seventh season.  Produced by G4 Media and TechTv Inc.

JUNE 2009 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS

X-PLAY, COPS 2.0, COPS, INTERNATIONAL SEXY LADIES SHOW, WEB SOUP, NINJA WARRIOR


SCHEDULING STRATEGIES:

G4 is in the midst of a shift in its programming strategy. G4 had been stripping new episodes of X-PLAY and daily tech/pop culture series ATTACK OF THE SHOW weekday evenings.  Now it has made the commitment to cut back the number of weekly editions of X-PLAY and AOTS.  The network plans to take the money saved from those shows and use it to develop more original programming.  Cutting back on strips allows them to use their money on other new projects like a G4 UNDERGROUND.

G4 has also been spending more money and getting into off-network acquisitions in primetime.  High profile acquisitions like COPS, ARRESTED DEVELOPMENT, LOST and HEROES.  This allows the channel a built in audience immediately that they might have not had.  These series speaks perfectly to G4's young-male audience and are an excellent complement to the network's programming lineup, which includes content such as Comic-Con coverage, live daily strip ATTACK OF THE SHOW and video-game-review series X-PLAY.  It also allows the network to use the hit NBC show HEROES to expand their brands and promote original programming. This kind of acquisition also shows that they are a serious player for product in the cable/broadcast acquisition marketplace.


UPCOMING PREMIERES:

WEB SOUP premiered on June 7th, 2009 at 9pm

INTERNATIONAL SEXY LADIES SHOW premiered on June 7th, 2009 at 9:30pm
CONFESSIONS OF A BOOTH BABE will premiere on July 25th at 7pm

2 MONTHS, 2 MILLION will premiere in August 16th, 2009 at 9pm


RATINGS ANALYSIS

Live Primetime Ratings Comparison:

June 2009 vs June 2008

Yearly % change*    H'hold      M18-49     F18-49    P18-49
Monday 8-11pm          -50%        0%            --          0%
Tuesday 8-11pm         100%        0%            --          --
Wednesday 8-11pm       0%          0%            --          --
Thursday 8-11pm          0%          0%            --          --
Friday 8-11pm            100%      100%            --          --
Saturday 8-11pm          50%        33%          50%      0%
Sunday 8-11pm           100%         0%           --           --
MTWTFSS 8-11pm  100%       0%         --           --
*The Nielsen Company's National Television Audience Sample

Overall Monday-Sunday primetime averages for ratings, share and delivery were up considerably, compared to one year ago June 2008.  Share was up +100% and delivery was up +19%, respectively.  Men 18-49 were up +23% in delivery and an increase of +17% with Men 25-54.  NINJA WARRIOR was up considerably from a year ago by as much as +64%.  Mainly due to a NINJA WARRIOR marathon over the course of three days towards the end of the month.  This Japanese competition series marathon was a perfect launching pad for the premiere of NINJA FEST 4.  In addition, COPS was up +5% and X-PLAY was up modestly from one year ago.

Comparing Monday-Sunday primetime monthly averages, G4 was up this month.  While share fell flat, overall delivery was up +4%.   Delivery for Men 18-49 was up +26% from last month's averages.

As usual, G4's primetime programs were stacks of half-hour original and acquired product.  For the most part its programming strategy has been pretty consistent week to week.  Programming that continues to be the staples on the network were X-PLAY, COPS, COPS 2.0, CHEATERS and MOVIES dominating the schedule.  X-PLAY was up +26%.  COPS was up +50% share, but COPS 2.0, the interactive version, fell flat.   COPS, an off-network acquisition, continues to be the highest rated program on the channel.  CHEATERS was down overall this month.  And MOVIES were  up +7% in overall delivery.  G4's branded franchise "Movies That Don't Suck" is popular with its viewers, as long as new titles continue to roll out.

The real highlight of the month were two original series premieres that dominated the ratings.  Both WEB SOUP and the INTERNATIONAL SEXY LADIES SHOW premiered on the 7th.  Even with summertime competition, Sunday nights continue amongst the cable networks to be the home of where original series seem to launch.  Both half-hour reality shows, WEB SOUP from the producers of E! networks (also sister network to G4), THE SOUP.  Serving up the best and worst of the web - its a perfect home for this series.  SEXY LADIES which features the sexiest clips from around the world also seems to have become a fan favorite this month.  A young male oriented network, including sexy ladies and technology well do we need to say  more?

G4 UNDERGROUND which was in new episodes last month was not on the schedule this month, nor was off-net acquisition HEROES.  However, one of the highlights for this tech savvy network was a four night, live coverage of the E3 09 LIVE.  G4 was named the official broadcaster of the 2009 ELECTRONIC ENTERTAINMENT EXPO.  Its these kinds of event programs that that are the tentpoles for much of G4's programming.  It caters strictly to its young male demographics.

Overall a pretty impressive month of ratings and programming for this young, male oriented network.  In fact the channel reached a new zenith this month.  The cabler rose to new highs among their target 18-34 and 18-49 demographics.


PROGRAM ACQUISITIONS:

THE CHASERS


PROGRAM RENEWALS:

None announced.


PROGRAM CANCELLATIONS:

None announced.

Related