G4 Performance/Schedule Analysis - November 2008

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of December 23, 2008)

TARGET DEMOGRAPHIC:

Male 18-34.

NOVEMBER 2008 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS

X-PLAY, LOST 2.0, ATTACK OF THE SHOW, COPS, NINJA WARRIOR, HEROES, HUMAN WRECKING BALLS

SCHEDULING STRATEGIES:

By airing 2 off-net shows that appeal both to the "gamer' and the male demographic, G4 sets up a promotional vehicle to launch new originals.

G4 is getting more into off-net acquisitions in primetime.  With high profile acquisitions like COPS, ARRESTED DEVELOPMENT, LOST and now HEROES gives the Channel a built in audience immediately that they might have not had.  These series speaks perfectly to G4's young-male audience and is an excellent complement to the network's programming lineup, which includes content such as Comic-Con coverage, live daily strip ATTACK OF THE SHOW and video-game-review series X-PLAY.  It also allows the network to use the hit NBC show HEROES to expand their brands and promote original programming. This kind of acquisition also shows that they are a serious player for product in the cable/broadcast acquisition marketplace.

PROGRAM/SCHEDULE CHANGES:

OCTOBER - NOVEMBER 2008:

PREMIERES:

**November 12th - HUMAN WRECKING BALLS

DECEMBER AND BEYOND:

PREMIERES:

**December 2nd - X-PLAY'S Holiday Buyer's Gudie at 8pm
**December 9th - X-PLAY Best of 2008 Awards at 8pm
**December 13th - G4 Investigates: Tech Fight Clubs
**December 16th- X-PLAY'S 2008: The Year in Video Games at 8pm
**December 23rd - X-PLAY 2009: Preview Special
**January 8th - G4 PRESENTS CES 2009 special
**January 28th - THE CHASER'S WAR ON EVERYTHING at 9pm

YEAR AGO/BIG PICTURE:

Overall Monday-Sunday primetime averages for share and delivery either fell flat or was down compared to one year ago, November 2007.Delivery was down -31% as was the Men 18-49 demo.However, Movies were up +51% in overall delivery from one year ago.

NOVEMBER 2008 PRIMETIME RATINGS ANALYSIS:

G4's primetime average for ratings, share and delivery Monday-Sunday was down slightly this month compared to last month, October.  Overall delivery was down -3%.However, Men 18-49 was up +4% in overall delivery.Wednesday and Sunday nights in particular showed significant growth in terms of delivery this month.

G4's Monday-Friday primetime programs are half-hour stacks, a mix of acquired and original.  For the most part their programming has been pretty consistent week to week with staples like NINJA WARRIORS, X-PLAY and LOST 2.0, COPS 2.0 and movies this month dominated the primetime schedule.  NINJA WARRIOR was up substantially this month in terms of delivery as was the movies.Movies were up +64% in delivery.Titles that appeal to young men demographics are paying off.Titles like Fight Club, The Toxic Avenger and The Terminator. On Wednesday, November 12th the four winners of G4's AMERICAN NINJA CHALLENGE faced off on a merciless obstacle course when G4 premiered the nightlong programming event "Ninja Fest 3" from 6pm-10:30pm.Five new episodes of NINJA premiered back-to-back.[Its no doubt that's why ratings were through the roof on this series this month.] Since its premieres this series has become a viewer favorite with a legion of devoted fans. G4's viewers love tough, physical competition and adrenaline saturated action - a perfect fit for their young, male demographics.

Proceeding NINJA WARRIOR was the premiere of HUMAN WRECKING BALLS at 10:30pm.This series featuring the Pumphrey Brothers dismantling, destroying and disintegrating a variety of large objects using only their brute force already looks like a winner on this Channel.We'll keep an eye out for this one, but if it can maintain its ratings from this month, this action packed series is sure to stay around for a while.

Off-net acquisition LOST fell flat this month, and the G4 interactive version LOST 2.0 was actually down this month in key demos.COPS was also down, but interactive version COPS 2.0 was up +7% in overall delivery.X-PLAY, (the #1 rated video game series on tv) was down slightly this month, but starting next month there is going to be a series of one hour specials on X-PLAY for all the fans.It was reported from G4 earlier this month that from a recent study that although money has been tight this year for many industries, 2008 proved to be the biggest year for video games. Gaming companies delivered some of the most advanced and sophisticated games from the world's best known franchises and set all-time records for sales, creating new standards for game design and development and solidifying gaming as one of the most popular forms of entertainment among all age groups.

Weekends were more of the same.  Stacks of originals, and off-net series and movies.  Primarily COPS and LOST dominating the schedule. There were a few specials worthy of noting: "Around the Net", "American Ninja Wrap Up 3", and "Feed Week in Review".Specials that either related to series programming or surfing the internet and web/tech related stories.Just what G4 viewers are interested in.

PROGRAM ACQUISITIONS:

None announced.

PROGRAM RENEWALS:

None announced.

PROGRAM CANCELLATIONS:

None announced.

ADDITIONAL SHOWS CURRENTLY AIRING:

ICONS, STAR TREK THE ORIGINAL SERIES, CINEMATECH NOCTURNAL EMMISSIONS, G4's LATE NIGHT PEEP SHOW, CHEATERS, STREEY FURY, ELECTRONIC PLAYGROUND, ACTION BLAST, ED THE SOCK'S NIGHT PARTY, CHEATERS, ANIME UNLEASHED, BRIANIAC, FASTLANE, CINEMATECH, GAME MAKERS, ARENA, TOTALLY OUTRAGEOUS BEHAVIOR, THE SCREEN SAVERS

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