G4 Strategic Opportunities - November 2008

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STRATEGIC OPPORTUNITIES

G4 is looking to lure elusive young male viewers by offering interactive programming that is designed to engage.  G4 is focusing its efforts on its linear programming, looking to keep the interest of young-male viewers with highly interactive shows.  G4 represents the word on games, technology, animation, interactivity, the Internet and broadband.  However they are looking to evolve more into a lifestyle channel, peppered with the videogame culture.

G4 is looking more and more to outside producers and is planning to "step up to be in the price range of other networks" it competes against, like Spike TV and Comedy Central.

ORIGINAL:

Scaled-back focus on technology.  Heavier emphasis will be on attitude, humor and a broader range of male-oriented topics.

ACQUIRED:

G4 has beefed up its programming of syndicated and off-network series.  They have learned that there is a benefit of a built in audience that also allows a launching pad for their originals.

PROGRAM SUBMISSION PROCESS:

Story ideas can be sent via e-mail.  E-mail is:  stories@g4media.com.  It is not necessary to submit a pilot/presentation tape. 

CABLEU NEED TO KNOW:

Signature series X-Play continues to be G4's most watched videogame series on television which is pretty impressive in this economy considering money has been tight this year for many industries.  2008 proved to be the biggest year for video games. Gaming companies delivered some of the most advanced and sophisticated games from the world's best known franchises and set all-time records for sales, creating new standards for game design and development and solidifying gaming as one of the most popular forms of entertainment among all age groups.

G4 is proving to everyone that they are in game for acquiring more into off-net acquisitions in primetime, as they continue to stay strong in this area.  G4 continues to focus its efforts on its linear programming, looking to keep the interest of young-male viewers with highly interactive shows.  G4 network has recently been trying to populate its schedule and broaden beyond its video game base with such acquisitions as ABC's "Lost" and NBC's "Heroes."Whether it's a movie, a TV show or a videogame, it's all entertainment, and that's G4 approaches the development and presentation of content for its demo.  The gaming genre is the bedrock on which the Comcast-owned network is built.

G4 understands video games and the male viewer.  With its recent acquisition of high-profile programming like HEROES and LOST, in addition to gaming competitions like MLG Pro Circuit, the gaming competitions are a natural extension of G4's leading games coverage.  Indeed G4 is becoming the leading broadcast source for everything related to digital entertainment.  And if this month is any indicator, off-net acquisitions like HEROES won't be the last one they purchase.

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