G4 Strategic Opportunities - October 2009

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STRATEGIC OPPORTUNITIES


G4 was once defined by video games but is now a network inspired by video games. As it tries to make inroads against Spike, Comedy Central and Adult Swim, G4 relies heavily on repeats of shows, including the network dramas HEROES and LOST.   The channel recently ordered an American rendition of NINJA WARRIOR.   However, as attested by President Neal Tiles, "drawing young men to the channel remains a daily struggle".

G4 is the Channel for the new digital age.  They are looking to lure elusive young male viewers by offering interactive programming that is designed to engage.  G4 is focusing its efforts on its linear programming, looking to keep the interest of young-male viewers with highly interactive shows.  G4 represents the word on games, technology, animation, interactivity, the Internet and broadband.  However they are looking to evolve more into a lifestyle channel, peppered with the videogame culture.

Current genres they are developing are: docu-soap, reality, scripted animation, bio video/clip show (magazine format), competition and gameshow.G4 has also beefed up its programming of syndicated and off-network series.  They have learned that there is a benefit of a built in audience that also allows a launching pad for their originals.

CABLEU NEED TO KNOW:

G4 understands video games and the male viewer.  With its recent acquisition of high-profile programming like HEROES and LOST, in addition to gaming competitions like MLG Pro Circuit, the gaming competitions are a natural extension of G4's leading games coverage.  Indeed G4 is becoming the leading broadcast source for everything related to digital entertainment.  And if this month is any indicator, off-net acquisitions like HEROES won't be the last one they purchase.


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