GSN Performance/Schedule Analysis - August 2008

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of September 25, 2008)

TARGET DEMOGRAPHIC:

Strongest Demo is Adults 25-54, with a slightly female skew.  However, there are stronger male demos on Mondays due to POKER.

AUGUST 2008 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS:

HIGH STAKES POKER, RUSSIAN ROULETTE, WHAMMY!, WHO WANTS TO BE A MILLIONAIRE, FAMILY FEUD, WORLD POKER TOUR, CATCH 21

SCHEDULING STRATEGIES:

Much of GSN's programming is conventional studio-based quizzers that dominate primetime.  However, they are leading up with new specials and theme nights as in the case of their Vegas Night block of casino programming.  Their schedule seems to be constantly changing and in flux.

GSN has acquired the rights to the WORLD POKER TOUR which solidifies the network's brand and will help build ratings for GSN's weekly Monday night casino-themed line-up which will air in Fall '08.

PROGRAM/SCHEDULE CHANGES:

JULY - AUGUST:

PREMIERES:

**July 19th - THE MAKING OF A GAME SHOW (special)
** July 21st - CATCH 21 at 7:30pm

SEPTEMBER AND BEYOND:

PREMIERES:

**November 15th -  THE MEOW MIX GAME SHOW

YEAR AGO/BIG PICTURE:

Overall primetime ratings averages were up this month as compared to one year ago. Overall share was up +50% and delivery was up +48%.Almost every night was up in the overall demos with significant growth in both share and delivery.On Thursday nights alone share and delivery as up +100% and +106%, respectively.

AUGUST 2008 PRIMETIME RATINGS ANALYSIS:

Overall, the primetime Monday-Sunday average for ratings, share and delivery were up slightly this month compared to July.Overall share fell flat while delivery was up +5%.There was substantial growth on Monday, Tuesday and Thursday nights.Delivery was up +11%, +17%, and +16%, respectively.

Highly rated programs for the network continue to deliver: MILLIONAIRE, FAMILY FEUD, and HIGH STAKES POKER.HIGH STAKES POKER 4 was up +33% share and +20% delivery overall.HIGH STAKES POKER 2 was down - 8% in overall delivery but HIGH STAKES POKER TOUR was up +25% delivery.MILLIONAIRE was up +12% delivery while FEUD fell flat this month in key demos.

Monday nights casino themed line-up continued as usual this month.Top rated show WORLD POKER TOUR gave way to the Tuesday-Saturday consistent line-up of programming.RUSSIAN ROULETTE and WHAMMY! were replaced this month by CATCH 21 and PYRAMID. CATCH 21 was up slightly in overall delivery, while PYRAMID fell flat. And that's even with a double helping of good old reliable FAMILY FEUD as a lead-in.CATCH 21, an original,which premiered in July promises a fast-action entertainment that blends pop trivia with the tension-filled excitement of the classic card game, 21.Even with a regular programming slot Tuesday-Saturday at 10pm, and a double pump on Sunday nights at 10pm and 10:30pm and a 40 episode commitment, we'll be watching this one closely over the next few weeks.

The rest of Sunday nights continue with WORLD POKER TOUR and HIGH STAKES POKER 3 this month.A pretty consistent block of programming week to week with no specials to report on this month.

PROGRAM ACQUISITIONS:

None announced.

PROGRAM RENEWALS:

None announced.

PROGRAM CANCELLATIONS:

None announced.

ADDITIONAL SHOWS CURRENTLY AIRING:

MATCH GAME, WHAT'S MY LINE? CARD SHARK, PASSWORD PLUS, $100,000 PYRAMID, JEOPARDY!, NEWLYWED GAME, PRESS YOUR LUCK, LOVE CONNECTION, SUPER PASSWORD, HOLLYWOOD SQUARES, WIN BEN STEIN'S MONEY, BLOCKBUSTER, DOUBLE DARE

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