GSN Performance/Schedule Analysis - February 2009

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of March 20, 2009)

TARGET DEMOGRAPHIC:

Strongest Demo is Adults 25-54, with a slightly female skew.  However, there are stronger male demos on Mondays due to POKER.

FEBRUARY 2009 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS:

HIGH STAKES POKER,  WHO WANTS TO BE A MILLIONAIRE, FAMILY FEUD, WORLD POKER TOUR, PYRAMID, CHAIN REACTION, RUSSIAN ROULETTE

SCHEDULING STRATEGIES:

Much of GSN's programming is conventional studio-based quizzers that dominate primetime.  However, they are leading up with new specials and theme nights as in the case of their Vegas Night block of casino programming.  Their schedule seems to be constantly changing and in flux.

PROGRAM/SCHEDULE CHANGES:

JANUARY - FEBRUARY:

PREMIERES:

MARCH AND BEYOND:

**March 30 - GSN will remove BLOCKBUSTERS, CARD SHARKS, CHILD'S PLAY, PRESS YOURLUCK, WHAT'S MY LINE? and TO TELL THE TRUTH from its lineup and will be replaced by Tom Bergeron's version of HOLLYWOOD SQUARES, MATCH GAME PM, PASSWORD, THE $25,000 PYRAMID and THE $100,000 PYRAMID

**April 6th - THE NEWLYWED GAME at 6pm
**April 6th - CATCH 21at 6:30pm

YEAR AGO/BIG PICTURE:

February: 08-09              

Yearly % change*       H'hold        M25-54    F25-54    P25-54
Monday 8-11pm              5%           --                --           --

Tuesday 8-11pm            25%          --                --           --

Wednesday 8-11pm       57%          --               --            --

Thursday 8-11pm           44%          --               --            --

Friday 8-11pm                14%          --               --            --

Saturday 8-11pm           -11%         --               --            --

Sunday 8-11pm             - 6%          --               --            --

MTWTFSS 8-11pm      18%           --               --            --

*The Nielsen Company's National Television Audience Sample

Overall primetime delivery averages were up this month as compared to one year ago, February 2008. While overall share fell flat, both household ratings and delivery was up +18% and +17%, respectively.  Men 25-54 was up +10% in delivery.  FAMILY FEUD was up +33% share and +45% delivery overall from one year ago.

FEBRUARY 2009 PRIMETIME RATINGS ANALYSIS:

Overall, the primetime Monday-Sunday average for ratings, share and demos were on par this month compared to last month, January.  Overall share fell flat and delivery was up +3%.  Adults 25-54 their core demographics were down -4%. However individual nights like Wednesday and Friday, did see some growth in terms of delivery.

Staples for the network continue to sustain the primetime line-up: MILLIONAIRE, FAMILY FEUD, and POKER.  HIGH STAKES POKER 4 was down -12% delivery overall, as was WORLD POKER TOUR which was also down -15%.  POKER 3 however, was up +3%.A lot of attention has been focused on the on/off air components of game playing, which has enhanced viewers commitment to their programming, and has made some older acquisitions new and fresh. And with six seasons under its belt, WORLD POKER TOUR remains a pioneer in transforming the game of poker into a spectator sport for the channel.

WHO WANTS TO BE A MILLIONAIRE, the 30-minute version which was double pumped all week in primetime was up this month +33% share overall.GSN is the first cable network to air the syndicated half-hour version.  We said we would keep an eye on this one, and we have!Finally the tables have turned for this series.In addition, both ratings and delivery was also up +5% overall this month.

The rest of the Monday-Friday line-up continues to be a consistent vertical stack of programs.  FAMILY FEUD, CHAIN REACTION and PYRAMID proceeding MILLIONAIRE.  FEUD was up +11% in delivery.CHAIN REACTION was up +13% delivery, and PYRAMID was up +3%, respectively.

Rounding out the weekend, Saturday nights held steady with MILLIONAIRE, WEAKEST LINK, CHAIN REACTION and RUSSIAN ROULETTE.  WEAKEST LINK was down -10% and ROULETTE was down -6% this month.  There were no specials to report on this month.

PROGRAM ACQUISITIONS:

None announced.

PROGRAM RENEWALS:

HIGH STAKES POKER (season #5)

CATCH 21

PROGRAM CANCELLATIONS:

None announced.

ADDITIONAL SHOWS CURRENTLY AIRING:

MATCH GAME, WHAT'S MY LINE? CARD SHARK, PASSWORD PLUS, $100,000 PYRAMID, JEOPARDY!, NEWLYWED GAME, PRESS YOUR LUCK, LOVE CONNECTION, SUPER PASSWORD, HOLLYWOOD SQUARES, WIN BEN STEIN'S MONEY, BLOCKBUSTER, DOUBLE DARE

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