GSN Performance/Schedule Analysis - January 2009

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PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of February 24, 2009)

TARGET DEMOGRAPHIC:

Strongest Demo is Adults 25-54, with a slightly female skew.  However, there are stronger male demos on Mondays due to POKER.

JANUARY 2009 PRIMETIME SCHEDULE

TOP PRIMETIME SHOWS:

HIGH STAKES POKER,  WHO WANTS TO BE A MILLIONAIRE, FAMILY FEUD, WORLD POKER TOUR, CATCH 2, PYRAMID, CHAIN REACTION, RUSSIAN ROULETTE

SCHEDULING STRATEGIES:

Much of GSN's programming is conventional studio-based quizzers that dominate primetime.  However, they are leading up with new specials and theme nights as in the case of their Vegas Night block of casino programming.  Their schedule seems to be constantly changing and in flux.

GSN has acquired the rights to the WORLD POKER TOUR which solidifies the network's brand and will help build ratings for GSN's weekly Monday night casino-themed line-up which will air in Fall '08.

PROGRAM/SCHEDULE CHANGES:

DECEMBER 2008 - JANUARY 2009:

PREMIERES:

FEBRUARY AND BEYOND:

**April 6th - THE NEWLYWED GAME at 6pm
** April 6th - CATCH 21at 6:30pm

YEAR AGO/BIG PICTURE:

Overall primetime delivery averages were up this month as compared to one year ago, January 2008. While overall share fell flat, delivery was up +14%.Men 25-54 was up +6% in delivery.FAMILY FEUD was up +33% share overall from one year ago.

JANUARY 2009 PRIMETIME RATINGS ANALYSIS:

Overall, the primetime Monday-Sunday average for ratings, share and demos were on par this month compared to last month, December.  Overall share and delivery fell flat.  Adults 25-54 their core demographics were down -12%. However individual nights like Monday and Thursday, did see some growth in terms of delivery.

Staples for the network continue to sustain the primetime line-up: MILLIONAIRE, FAMILY FEUD, and POKER.  HIGH STAKES POKER 4 was up +10% delivery overall, while WORLD POKER TOUR was down -3%.GSN's casino line-up on the weekends for the most part has been a success.With a lot of attention to on/off air components of game playing, it has enhanced their viewers commitment to their programming and had made some older acquisitions new and fresh. And with six seasons under its belt, WORLD POKER TOUR remains a pioneer in transforming the game of poker into a spectator sport for the Channel.

WHO WANTS TO BE A MILLIONAIRE, the 30-minute version which was double pumped all week in primetime was down. However, regardless it still continues to be one of the most highly rated programs on the network month-to-month.GSN is the first cable network to air the syndicated half-hour version. We'll  keep an eye on it in the coming weeks to see if Meredith Viera's unique wit and charisma can turn the ratings around for them.

The rest of the Monday-Friday line-up continues to be a consistent vertical stack of programs.  FAMILY FEUD, CATCH 21 and PYRAMID proceeding MILLIONAIRE.  FEUD fell flat this month, CATCH 21 was up +8% delivery, and PYRAMID was up +11%, respectively.

Rounding out the weekend, Saturday nights held steady with MILLIONAIRE, WEAKEST LINK, CHAIN REACTION and RUSSIAN ROULETTE.  Both CHAIN and ROULETTE were down this month, and LINK fell flat.  There were no specials to report on this month.

PROGRAM ACQUISITIONS:

None announced.

PROGRAM RENEWALS:

HIGH STAKES POKER (season #5)

PROGRAM CANCELLATIONS:

None announced.

ADDITIONAL SHOWS CURRENTLY AIRING:

MATCH GAME, WHAT'S MY LINE? CARD SHARK, PASSWORD PLUS, $100,000 PYRAMID, JEOPARDY!, NEWLYWED GAME, PRESS YOUR LUCK, LOVE CONNECTION, SUPER PASSWORD, HOLLYWOOD SQUARES, WIN BEN STEIN'S MONEY, BLOCKBUSTER, DOUBLE DARE

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