GSN Performance/Schedule Analysis - July 2009

Author:
Publish date:

PERFORMANCE/SCHEDULE ANALYSIS

(Updated as of August 20, 2009)

CURRENT AND SIGNATURE PROGRAMS:


CHAIN REACTION
(GAME)

New episodes from the 1980's game show from producer Michael Davies, hosted by Dylan Lane. A fast-paced word association game show that features teams of women competing against men.

Status:Currently in its second season. Executive producer Michael Davies and Embassy Row.

DOG EAT DOG (REALITY)

Six players are presented a physical or mental challenge to conquer.  The group then votes for the one amongst them most likely to fail.  If the underdog tanks, adios!  If he/she wins, another player is sent to the 'Pound.'  (Network acquisition off NBC.)

Status:NBC off network acquistion.  Produced by BBC and NBC.


FAMILY FEUD
(GAME)

Game show that pits two families against each other in a contest to name the most popular responses to a survey-type question posed to 100 people.

Status:Both the 1992 hour long version and the classic Richard Dawson versions air.


HIGH STAKES POKER
(GAME)
Top poker players buy in for $100,000 or more of their own money.
Status: Picked up for its fifth season. Produced by GSN.


LINGO
(GAME)
Contestants are guided through the paces in this letter-grid game.  Two-person teams guess to identify five-letter words correctly before having to pass their turn to the next team.  The challenge culminates in a Final round with $5,000 at stake.
Status:Began airing August 2002.  Currently in its fifth season. Produced by Laurelwood Ent.


WEAKEST LINK
(GAME)
Contestants compete and answer questions to build a link of correct answers.  At the end of each round the contestants turn on their own and eliminate the dead-weight.  (Network acquisition off NBC/PAX.)
Status: NBC off network acquisition.

WHO WANTS TO BE A MILLIONAIRE (REALITY)
The chance to win a million dollars.  (Network acquisition off ABC.)
Status: ABC off-network acquisition, including syndication versions. Produced by ABC and Buena Vista Television.


WORLD POKER
TOUR (GAME)
POKER TOUR created a global phenomenon when it turned into a televised spectator sport. It features the best players in 23 of the most prestigious tournaments in the world.
Status:Currently in it sixth season. Produced by World Poker Tour.


JULY 2009 PRIMETIME SCHEDULE


TOP PRIMETIME SHOWS:

HIGH STAKES POKER,  WHO WANTS TO BE A MILLIONAIRE, FAMILY FEUD, WORLD POKER TOUR, NEWLYWED GAME, CATCH 21, 20Q, THE MONEY LIST


SCHEDULING STRATEGIES:

Much of GSN's programming is conventional studio-based quizzers that dominate primetime.  However, they are leading up with new specials and theme nights as in the case of their Vegas Night block of casino programming. 

GSN continually looks to redefine and expand the definition of game and competition.  What have made their loyal viewers come back again and again are the programs that challenge game play and trivia.  New programming generally tends to pursue the traditional, broad half-hour strip game show format with interactive play-along elements.  In addition to non-traditional one hour series: competitive reality shows, documentaries, story-driven & celebrity-driven formats.

UPCOMING PREMIERES:

20Q premiered June 13th, 2009 at 8pm
THE MONEY LIST premiered June 13th, 2009 at 9:30pm


RATINGS ANALYSIS

Live Primetime Ratings Comparison

July 2009 vs July 2008

HH

M25-54

F25-54

P25-54

Monday 8-11pm

-25%

-75%

50%

-67%

Tuesday 8-11pm

33%

0%

0%

100%

Wednesday 8-11pm

33%

0%

0%

100%

Thursday 8-11pm

0%

0%

50%

0%

Friday 8-11pm

0%

0%

-33%

0%

Saturday 8-11pm

-25%

-50%

-33%

0%

Sunday 8-11pm

100%

300%

100%

200%

MTWTFSS 8-11pm

33%

0%

0%

0%

*The Nielsen Company's National Television Audience Sample

Overall primetime averages for share and delivery were up this month as compared to one year ago, July 2008. Overall share was up +33% and delivery was up +6%.  Sunday nights in particular showed significant growth.  Delivery was up +77%.  Adults 25-54 their core demographic was up +111%.  FAMILY FEUD was up +25% share and +11% delivery overall.  WORLD STAKES POKER 4 was also up +33% share and CATCH 21 was up +50% from one year ago.

Comparing GSN's primetime, monthly averages however were down this month compared to last month.  Overall share was down -20% and delivery was down -21%.  Nonetheless. programming staples on the network continue to be MILLIONAIRE, FAMILY FEUD, and POKER.  Sunday's casino themed line-up of HIGH STAKES POKER 4 was up +16% in delivery.  WORLD POKER TOUR was down -7%, and POKER 5 was also down -6%.  WHO WANTS TO BE A MILLIONAIRE, the 30-minute version which was double pumped all week in primetime was also down in key demos this month.  FAMILY FEUD was down -12% this month.

Last months two premieres 20Q and THE MONEY LIST continued its run this month.  The primetime line-up changed a bit with interweaving these two shows on Mondays, Fridays and the weekend block.   Both shows were down overall this month.  And while it is a challenge to keep the momentum going of a new show, and perhaps the competition gets steep in summertime on cable, we will keep a close eye on these two shows to see how they perform next month.

The rest of the Monday-Friday line-up continued to be a consistent vertical stack of programs.  NEWLYWED, the classic game show was down -17% and CATCH 21 was down -16% in delivery.  There were no specials to report on this month.


PROGRAM ACQUISITIONS:

DEAL OR NO DEAL


PROGRAM RENEWALS:

HIGH STAKES POKER (season #5)

CATCH 21


PROGRAM CANCELLATIONS:

None announced.

Related